With over 1.3 billion active users on Facebook Messenger, it’s no wonder businesses are turning to Facebook Messenger API to provide their customers with quick and efficient support. Facebook Messenger API is a powerful tool that allows businesses to automate customer service and communication, making connecting with customers and driving sales easier.

While Facebook Messenger API offers a range of benefits for businesses, it also presents some challenges. For example, it’s important to set clear expectations with customers about response times and provide value through personalized recommendations. Additionally, keeping the tone conversational and avoiding overly formal language can make customers feel like they’re talking to a real person rather than a chatbot.

This blog will explore the ins and outs of Facebook Messenger API, including how to set it up, its features, examples of businesses using it effectively, and best practices to engage with customers and drive sales.

What is Facebook Messenger API?

Facebook Messenger API is an interface that enables businesses to automate communication with customers through Facebook Messenger. This allows companies to respond to customer inquiries and messages promptly and efficiently without manual intervention.

Facebook Messenger API provides businesses with a range of tools to create custom automated responses, send messages, and more. For example, companies can set up automated messages sent to customers based on specific triggers, such as a new message or a purchase. Additionally, businesses can create custom Facebook chatbots that can handle customer inquiries and provide personalized responses.

How to set up Facebook Messenger API?

Setting up Facebook Messenger API may seem daunting for businesses. However, with the right steps and guidance, companies can easily set up the Messenger API and leverage its benefits. This section walks you through the steps to set up Facebook Messenger API for your business.

Step 1: Create a Facebook page for your business if you haven’t already. To do this, log in to your Facebook account, click the “Create” button in the top right corner, and choose “Page” from the options.

Step 2: Create a developer account on the Facebook for Developers website.

Step 3: Create a new app by clicking the “Create App” button in the top right corner of the dashboard.

Step 4: Choose the “Messenger” option under “Add Product” and follow the prompts to set up your Messenger account.

Step 5: Generate a Page Access Token and a Facebook App ID to allow your app to communicate with your Facebook page.

Step 6: Use a webhook to connect your app to your Messenger account, allowing it to receive and send messages to customers.

Features of Facebook Messenger API

Facebook Messenger API provides businesses with a range of features that can help them engage with customers and drive sales. By leveraging the power of Messenger API, companies can provide quick and efficient support to customers, personalize their shopping experience, and create a more engaging and personalized customer experience. Some of these features include:

1. Automated Responses

One of the most powerful features of Facebook Messenger API is its ability to provide automated responses. Businesses can create custom responses triggered by specific events, such as a new message or a purchase. This makes providing quick and efficient customer support more accessible, even when businesses are closed or unavailable.

Learn: How to set auto reply in Facebook messenger?

2. Custom Chatbots

Facebook Messenger API allows businesses to create custom FB chatbots to handle customer inquiries and provide personalized recommendations. Chatbots can be programmed to understand customer requests and provide relevant information, making it easier for customers to find the answers they need.

3. Personalized Recommendations

Messenger API allows businesses to provide personalized product recommendations to customers based on their purchase history and browsing behavior. This can help companies to drive sales by suggesting relevant products to customers and providing a more tailored shopping experience.

4. Quick Replies

Quick Replies is another feature of Facebook Messenger API that allows businesses to provide fast responses to common customer inquiries. Quick Replies are pre-written messages triggered by specific keywords or phrases, making it easier to provide efficient customer support.

5. Customizable Call-to-Action 

The call-to-action buttons enable businesses to guide customers towards specific actions, such as making a purchase or booking an appointment, within the Messenger app. Companies can increase conversions and sales by providing customers with a more seamless and convenient experience. 

Facebook Messenger API Examples

Facebook Messenger API has become an increasingly popular tool among businesses looking to improve customer engagement and sales. In fact, as of 2021, over 20 billion messages are exchanged between companies and customers every month on Messenger. 

From customer support to marketing and sales, Messenger API has proven to be a versatile tool that can help businesses streamline their operations and provide a better customer experience. This section will look at five examples of companies using Facebook Messenger API to achieve their goals.

1. H&M

H&M, a global fashion retailer, uses Facebook Messenger API to provide customers with personalized shopping recommendations based on their browsing behavior and purchase history. Customers can browse products, ask questions, and complete purchases within the Messenger app, providing a seamless shopping experience.

2. 1-800-Flowers

1-800-Flowers, a popular online florist, uses Facebook Messenger API to give customers real-time updates on their order status, delivery confirmation, and support. Customers can also use the Messenger app to browse products and place orders, providing a convenient and efficient shopping experience.

3. Pizza Hut

Pizza Hut uses Facebook Messenger API to allow customers to place orders and receive real-time updates on their delivery status. Customers can also use the Messenger app to access coupons and special promotions, making saving money on their orders easier.

4. Sephora

Sephora, a global beauty retailer, uses Facebook Messenger API to provide customers with personalized product recommendations, makeup tips, and tutorials. Customers can also use the Messenger app to book appointments, access exclusive promotions, and connect with Sephora’s beauty experts.

5. HealthTap

HealthTap, a healthcare technology company, uses Facebook Messenger API to give customers access to virtual consultations with doctors and healthcare professionals. Customers can use the Messenger app to ask questions, share symptoms, and receive personalized advice from medical experts.

Best Practises/Tips for Using Facebook Messenger API

As with any tool, using Facebook Messenger API most effectively is important to achieve the best results. By following some best practices and tips, businesses can use Messenger API to its fullest potential and deliver an excellent customer experience. 

Using Messenger API incorrectly can harm your customer relationships and hurt your business’s reputation. By following these best practices and tips, you can ensure that you are using Messenger API in the best way possible and getting the most out of this powerful tool.

1. Set clear expectations: Tell customers what to expect when they message your business on Facebook Messenger. For example, inform them of your business hours and response times.
2. Keep it conversational: Use a conversational tone when messaging customers on Facebook Messenger. Avoid using overly formal language that can make customers feel like they’re talking to a robot.
3. Provide value: Use Facebook Messenger API to provide value to your customers. This could mean offering exclusive deals or promotions, sharing helpful information or tips, or providing quick and convenient customer support.
4. Use rich media: Facebook Messenger API supports various rich media formats, including images, videos, and GIFs. Use these formats to make your messages more engaging and visually appealing.
5. Encourage feedback: Facebook Messenger API is a great way to collect customer feedback. Encourage customers to leave feedback and respond to their comments promptly and thoughtfully. This will show your customers that you value their opinions and are committed to providing the best possible experience.

Take Your Business to the Next Level with Facebook Messenger API

In today’s competitive business landscape, staying ahead of the curve is important. With Facebook Messenger API, businesses can do just that. By leveraging the power of Messenger API, businesses can engage with their customers in real-time, provide personalized support, and drive sales like never before.

At Chat360, we understand the importance of customer engagement in today’s digital age. That’s why we offer expert guidance and support to help businesses get started with Messenger API and drive sales. Whether you’re a small business owner or a large corporation, our team of experts can help you harness the power of Messenger API to grow your business.

So why wait? Contact us today and use Facebook Messenger API to transform your customer engagement strategy and drive sales! With Chat360 by your side, you can take your business to the next level and stay ahead of the competition.

The post Facebook Messenger API Guide appeared first on Chat360.

What does the blue circle mean on Facebook Messenger app?

If you have ever used Facebook Messenger, you may have noticed the blue circle with a checkmark next to your message. This symbol means that your message was successfully sent from your device to the recipient’s device. It doesn’t necessarily mean that the person has seen or read your message, but it confirms that it has been sent.

If you see a filled-in blue circle next to your message, your message was successfully delivered to the recipient’s device. This means that the recipient’s device has received your message, and it is now up to the person to open and read it.

Pic credit: Facebook

How does blue circle enhance your massage experience?

Active Status Indicator:

The most common and straightforward meaning of the blue circle on Facebook Messenger is that it indicates an active status. When you see this blue circle next to a contact’s name, it means that they are currently online and actively using the Messenger app. This can be helpful when you want to know if someone is available for a real-time conversation.

Open Chat:

Another interpretation of the blue circle is that it signifies an open chat. In this context, when you see the blue circle next to a specific conversation, it means that you have that chat window open on your device. This is especially useful when you’re switching between multiple conversations, allowing you to keep track of which chats you’re currently engaged in.

Unread Message:

In some cases, you might notice a blue circle with a white dot in the center. This combination represents an unread message. When you see this, it indicates that the person you’re messaging with has sent you a new message that you haven’t read yet. It serves as a visual cue to prompt you to check and respond to the unread message.

Delivered Message:

When you send a message to someone on Messenger, you’ll often see a blue circle with a white checkmark inside. This means that your message has been successfully delivered to the recipient’s device. However, it doesn’t necessarily mean that the message has been read; it simply confirms that it reached the intended recipient.

Message Sending:

While sending a message, you may briefly see a rotating blue circle.This signifies that the message is currently in the process of being transmitted. Once the message has been successfully delivered, it will be replaced by the blue circle with the white checkmark.

But what if you want to know if the person has read your message?

Facebook has a symbol for that too. When your friend has read your message, a miniature version of your friend’s photo will appear next to your message. This symbol is valid when you want to know if the person has seen your message and how long it has been since they read it.

Knowing when your message has been read can be crucial, especially if you need a quick response from someone. For example, if you are trying to arrange a meeting or event and require a confirmation from someone, seeing that they have read your message can give you peace of mind that they have received the information and are aware of your request.

Limitation of the feature

However, it’s important to note that not everyone likes to have their read receipts turned on, and some people may disable this feature on their device or account. Additionally, just because someone has read your message doesn’t necessarily mean they have responded or acted on it.

It’s also important to remember that not all Facebook Messenger symbols have the same meaning in other messaging apps. For example, a single grey checkmark next to your message in WhatsApp means it has been sent, while two grey checkmarks indicate it has been delivered. In WhatsApp, read receipts are also available but can be turned off in the app’s settings.

Suggested read: How to set auto-reply on the Facebook Messenger app?

What does a blue circle (ring-shaped) around Facebook profile picture mean?

Upon opening your Facebook Messenger app, you will be presented with a list of your friends. You may notice that some of these connections have a blue ring surrounding their profile picture. This blue circle is not arbitrary and actually serves as a visual indicator that the person has recently shared new stories on Facebook.

Essentially, this blue circle lets you know that your friend or friends have posted a new story that is available for viewing. However, as a viewer, you have yet to see it. When you see their story, the blue ring will change into a grey color that notifies you have already seen their story. Please note that the story will last only 24 hours from the time that it has been posted. This feature can be helpful for those who want to stay updated on their friends’ social media activity and ensure that they don’t miss out on any new posts.

It’s worth noting that this feature may not be available for all users at this time, as Facebook tends to roll out new features gradually. If you do not see the blue circle around your friends’ profiles, it could be because the feature has not been enabled for your account yet. Nonetheless, if you do see the blue circle, you can be confident that your friends are actively sharing new content on Facebook.

To sum it up

In conclusion, Facebook Messenger symbols can help know the status of your messages, but it’s important to remember that not all users may have read receipts turned on or that some people may choose to read your message and not respond. Ultimately, it’s up to you to determine how important it is to know the status of your messages and whether you want to enable read receipts or not.

Also, explore: What is Facebook Messenger Chatbot?

The post What does blue circle mean on Facebook Messenger? appeared first on Chat360.

With close to 2.78 billion monthly active users monthly active users, it comes as no surprise that Messenger by Meta (formerly known as Facebook Messenger) is one of the most popular and used social media platforms. However, engaging, selling, and supporting customers is not scalable. To add to this, day by day, customer expectations are increasing, and satisfaction is decreasing.

Customers want a quick and round-the-clock response. Gone are the days when customers used to call a business during business hours or wait on hold while being connected to contact center agents. Today, customers want more and better.

Facebook message templates can help as they are often used to quickly send communications to large groups in a more personal way. Meta’s Facebook Messenger chat template allows you to showcase your products and communicate with them in 1-1 conversations at scale.

Why do you need to use Facebook Messenger Templates?

When customers like your product on Facebook, they want to know more about it. And this generally results in a pile-up of messages. A Facebook Messenger chatbot comes in handy here by responding to users instantly and resolving repetitive queries.

Facebook Messenger bot templates are helpful for businesses and marketers because they enable companies to quickly and easily create professional, branded messages to communicate with customers.

By using templates, businesses can:

• Customize their messages to better serve their target audience,
• Create more impactful and consistent experiences for their customers,
• Offer rich in-conversation experience with buttons, images, lists, etc.,
• Display product and receipt information in an easy-to-consume format,
• Streamline the process for setting up automated responses for customers,
• Reduce the time needed to create and deliver messages.

How to use Facebook Messenger Templates?

Messenger conversation templates allow businesses to quickly and easily send customized messages to their customers. They enhance the conversational experience by integrating single text messages with interactive options such as buttons, images, lists, links, and more.

You can use a message template for Facebook to

• Promote new products
• Collect feedback and reviews
• Share order receipt details or
• Send automated responses to customer inquiries

Initially, you must be signed up for the Messenger Platform to use Facebook Messenger chat templates. There will be a list of pre-made template categories from which you can choose or create custom templates with your own text, images, and other media.

Once you’re happy with your template, you can create and send messages directly from the Template Manager. Or, you can access your templates from any page or conversation in Messenger. You can also use the Facebook Messenger API to send your templates via other platforms, like your website or mobile app, using third-party apps such as Chat360.

Now let’s see how to set up messenger on Facebook.

If your business has a Facebook page, it will also have a Messenger associated with it. To ensure it is enabled, follow the below steps.

• Go to your business’s Facebook page’s Settings.
• Head to the General Settings tab.
• Scroll down to the Messages section, and you’ll see a checkbox with the following statement “Allow people to contact my Page privately by showing the Message button.” Check it.
• Click on Save.

As a business, you’d want to make it easy for your users to connect with you. In such cases, you can add a “Send Message” call to action button on your Facebook page. Below are the steps to enable it.

• Click + Add a Button under your page’s cover photo. If your page already has a button, you can click Edit Button to make changes.
• Select Contact You, then hit Next.
• Under Step 2, choose Messenger, then click Finish.

Now that you’ve set up Messenger on Facebook, you can start sending and receiving messages with your customers and prospects.

Facebook Messenger Chatbot Templates

Businesses can select from one of the 6 available Facebook Message Templates to send structured messages to their users.

• Button template
• Customer feedback template
• Generic template
• Media template
• Product template
• Receipt template

Let’s look at them in detail and understand them with an example.

1. Button template

Using this option, you can send a text message with up to 3 button options attached to it. Use this template when you want the users to select from pre-defined options or call to action.

2. Customer feedback template

With this template option, businesses can build long-lasting relationships with their users. Companies can improve the response rate to their feedback survey using these feedback templates, aggregate the CSAT (customer satisfaction) scores, NPS (net promoter score), and CES (customer effort score), and reduce biases or inconsistencies in surveys.

3. Generic template

Businesses can use the generic template to communicate with users through a structured message. This includes a title, subtitle, image, and buttons (up to 3). You can also make this a carousel template with a horizontal scroll.

4. Media template

Use the media template to send text images, GIFs, and videos (with a button option). These videos and GIFs are playable in the conversation.

5. Product template

With this message template, businesses can render products that have been uploaded to Facebook Catalog. The product details will directly be pulled from the Facebook product catalog, such as images, titles, prices, etc.

6. Receipt template

This message template on Facebook allows you to send order confirmation messages to your users. It includes an order summary, payment details, and shipping information.

To sum it up

Facebook Messenger templates or FB message template is critical when driving engagement between customers and businesses using a Facebook messenger chatbot. Companies can make their target audience feel special and provide a better customer experience using personalized and swifter communication.

Suggested read:

All about Auto Reply Facebook Messenger

The post Facebook Messenger Templates Guide appeared first on Chat360.

Meta has revolutionized digital commerce with product suites built to strengthen buyer journeys. In 2020 alone, Facebook interactions between businesses and users shot up by 40%. With the Messenger chatbot on the website, you can attend to users in real-time and use the platform as a lightweight yet inclusive CRM.

How to add a Facebook chatbot to your website?

Adding a Facebook chat plugin/chatbot is not a tough nut to crack. Meta lays down a two-part installation guide to get your Facebook live chat up and running in no time.

1. Firstly, you need to set up the Chat Plugin on your Facebook page

2. Then, you need to add the Plugin code (from the first step) on your website.

To generate your live chat plugin code, follow the below steps:

1. Go to Meta Business Suite and click on “Get Started”

2. Make sure you choose the right Facebook page for which you want to deploy the bot

3. Go to “Inbox”

4. Click on the settings icon in the right-hand corner and choose “View all settings.”

5. Click on “Chat plugin.”

You should now be able to change automation and customization features to build the plugin according to your requirements. Also, make sure you choose the right domain.

1. Click the “Set up” button

2. Choose a set up method. You can directly generate your plugin code for the site builder you use. If you don’t find your option, click “Standard”

3. Choose your preferred language for your chat plugin, then click “Save and continue”

4. Add all the webpage domains where you wish your chatbot/live chat to appear. Click “Save and continue”.

5. Now click on the “Copy code” button to copy your chat plugin code, and click “Next”

6. Voila! Now you just have to paste the code into your website.

Once you’ve done that, simply click on “Finish”. It’s this easy to add a Facebook chatbot to website!

A thing to note: Facebook lets you track your user conversations, capture leads, and personalise campaigns. Under “Customize your chat plugin”, you can choose to enable or disable Guest Chat toggle. Enabling it would mean your users can choose to stay anonymous with their query, asking it as a “Guest”. Disabling the toggle would prompt the users to log in through their profiles to connect with you.

Unleashing the Power of AI Powered Chatbot for Facebook Messenger

Chatbot integration with Facebook Messenger has revolutionized the way businesses interact with their customers online. 

These integrations combine the power of artificial intelligence with the widespread popularity of the Messenger platform to provide efficient and personalized customer support, marketing, and more.

At its core, a chatbot integrated with Facebook Messenger functions as a virtual assistant, capable of responding to user inquiries, providing information, and even executing specific tasks. 

Here is the process on how chatbots work for facebook messenger:

1. User Interaction: 

Users initiate conversations with the chatbot by sending a message on Facebook Messenger. This can be a simple greeting or a query.

2. Chatbot Recognition: 

The chatbot, powered by natural language processing (NLP) algorithms, interprets the user’s message and extracts intent and context. It determines the most suitable response or action.

3. Response Generation: 

Based on the analysis of the user’s message, the chatbot generates a relevant response. This response can be text-based, contain images, links, or even interactive elements like buttons.

4. User Engagement: 

Users can interact further by clicking on buttons, making selections, or asking follow-up questions. The chatbot continues to provide information or assist with tasks accordingly.

5. Integration Benefits: 

Chatbot-Facebook Messenger integration offers several advantages. It enables businesses to provide instant responses 24/7, automate repetitive tasks, gather user data for personalized experiences, and even facilitate e-commerce transactions.

6. Human Takeover: 

In cases where the chatbot cannot handle a query or when a more personalized touch is needed, the conversation can seamlessly transition to a human agent, ensuring a smooth customer experience.

Why to use Facebook chatbot on website?

Facebook Messenger chatbot on website is one of the top utilities to keep user interactions streamlined. With over 300K active chatbots on Messenger, Facebook harbours an untapped potential to unify all customer touchpoints. In this case, through your very own website.

1. Deploy a chatbot at a moment’s notice

Earlier, putting a bot on a website was a project on its own. It’d require capital, technical expertise, developer know-how and more. With Facebook chatbot website integration, making your chatbot live on your website now takes minutes. It’s simple, cost-efficient, and gets the work done – to connect with your website users!

2. Boost customer engagement

Think of your website chatbot as your user’s guide on a tour they are taking on your website. It’s present at all times and is available to answer any common questions in real-time. Allowing your users to connect with in an on-demand basis reduces friction and ensures smoother communication.

3. Generate quality leads

Before spending on a new product, we all want to make sure that it is indeed the right choice to make. It’s a common buyer’s conundrum. Unattended questions are one of the top reasons why users abandon a sale. Your Messenger chatbot on website mitigates that. You can use your chatbot to troubleshoot doubts that users face to lead to effective conversions.

4. Reduce customer support costs

Your Facebook chatbot equipped with conversational AI can reduce unnecessary support overheads. Trained to capture, assess and answer open-ended input, your Facebook chatbot is capable to resolve most of your support tickets in real time. 

5. Ensure 24×7 customer support

It’s unrealistic to expect your business to be online throughout the day to attend to users. The Facebook chatbot website integration ensures your FB bot instantly responds to every user who reaches out, outside business hours, or during holidays.

Looking for a Facebook chatbot builder for your business?

It’s safe to say Facebook is the focal point of majority of eCommerce prevalent today. To facilitate easy selling and smoother buyer cycles, Meta constantly renews and updates its product suite. The Facebook chatbot website integration helps you quickly deploy a bot with a no-code plugin process. 

Ramp up your customer reach and boost user engagement with Chat360’s Facebook Chatbot. Connect, sell, and serve your users with an AI Facebook chatbot for your business today.

Sign up today for a free trial!

Facebook Messenger Chatbot Website Integration Guide FAQs

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Just like YouTube and Twitch, Facebook gaming allows the user to create and follow various ranges of gaming content. For instance, users can play games with friends from around the world, create their tournaments and challenge other players, and watch live streaming of their favorite player.

According to the Report, 382 million accumulated hours of live streaming watched on Facebook gaming in the third quarter of 2022.

In the blog, we’ll talk about how you can get a chatbot on Facebook gaming and why it is needed to do so.

How can you use a chatbot for gaming on Facebook?

There are several use cases of Facebook messenger chatbots in gaming. Streamers can use the bot to automate their chat section, where they can reply to basic viewers’ comments at specific times. Along with that, there are several other use cases that we’ll discuss below.

1. Provide in-game time support

Having to leave the game in between to raise an issue is a bit of an anticlimax for any player. Therefore provide an AI chatbot window on Facebook so that the players can access the support right there without having to go anywhere else. It helps to maintain the flow of the game without any interruption.

2. Incentivize using a game specimen

You must reach out to more people to make them aware of your game. Only when you market your game will your installs shoot up. And you can do that by embedding a mini-game in your chatbot. This way, the players can have a gist of your game. And if they enjoy playing it, they will also install and subscribe to your gaming app.

3. Boost engagement

Integrating a chatbot on your Facebook gaming allows you to keep your users engaged throughout the day. The chatbot automatically sends reminders and notifications about your progress in the game. It also delivers the players with various information regarding updates, rewards, and different in-app features that enhance the gaming experience.

4. Promotes global gaming experience

Players from around the world can get support any time of the day or night if they use a multilingual chatbot on Facebook gaming. As the chatbot performs 24/7, irrespective of any timezone.

5. Motivate and cheer your players

It’s human nature that nobody likes to lose. Most of the players, when they lose, leave the game and don’t come back again. Thereby, you can use the AI-driven chatbot to cheer them up and motivate them to return.

How to activate a chatbot on Facebook gaming?

Follow the given steps to activate the chatbot on Facebook gaming.

1. Open the streamer dashboard
2. Now, look for the creative tools tab.
3. Go to the live dashboard.
4. In the live dashboard, click on tools and settings.
5. Under tools, click on chatbot.
6. Now, the chatbot setting page will appear on your screen. On the left-hand side, select chatbot from the drop-down menu. It will take you to the new chatbot system from the old chat command systems. You can also get back to the old system when you wish.

Why should you enable chatbot on Facebook gaming?

Provide in-game player support

First, you should include a chatbot on Facebook gaming to assist players with instant in-game support. The AI-integrated chatbot uses machine learning algorithms to mimic human reasoning and logic that helps to play the game efficiently.

It enhances the player’s interaction by initiating real-time conversation for better gameplay. The conversational AI guides gameplay 24/7 with instant responses.

FAQ

Like in-game bot support, the FAQ chatbot on Facebook gaming is equally important. That is because FAQs contain useful information for players, but navigating that information from different sources is an uphill task.

The chatbot integration consolidates all the FAQs in one place, making it easier for players to navigate.

Gather insights

Chatbot comes in handy when you have to collect essential data and information from players for marketing, remarketing, and segmentation. The conversation AI keeps a record of all conversations, which you can use to detect common questions, and pain points and get an in-depth understanding of users’ needs.

Wrap up 

A chatbot is a powerful tool that benefits the gaming industry by lowering support costs and speeding up resolution time. Since they are designed to work with unique human traits like speech, Natural language processing enables the chatbot to conduct integration with players in natural language, making the gaming experience flawless.

Further, read:

How to set up Facebook auto-reply?

The post How to get a Chatbot on Facebook Gaming appeared first on Chat360.

While customers anticipate using your business page for customer support, Facebook Messenger can be strategically employed to offer assistance and, concurrently, influence users to promptly engage with your products and services. This facilitates the establishment of a strong connection between businesses and their clientele.

Recognizing the limitations of human agents to address every user and handle multiple inquiries simultaneously, the implementation of auto-reply mechanisms becomes imperative. These automated responses serve as indispensable tools to enhance customer satisfaction and foster loyalty.

In the subsequent discussion, you will gain insights into configuring auto replies for Facebook Messenger, ensuring their efficacy in strengthening customer interactions.

What is an Auto reply in Facebook?

Auto replies are predefined responses sent automatically as your page’s first response to a new message. It gives a clear idea about the situation – whether agents are busy, on holiday, or out of the office.

The auto-reply leaves the users to rest assured that their message was received and is being processed. Hence it keeps customers connected even if the particular channel is unavailable.

Meanwhile, it buys you time to get back to the user with a well-crafted message.

Why do we need to set an auto-reply in FB messenger?

Customers expect support to be available 24/7. But it’s next to impossible for the customer support team to keep up with the sky-high expectations. At the same time, neglecting even a single message can be a loss. Therefore, using auto-replies can greatly help deliver instant replies to every single one of your customers, no matter what time.

Auto reply lets the customers know you’ve received their text and action is being taken. It gives clarity to customers about what to expect from you. The user will know that although you’re unable to assist them at the moment, you respect them enough to let them know.

How to set an auto-reply in Facebook messenger?

The points below will walk you through the process of setting up an auto-reply.

1. Open your Facebook business page. Tap on Inbox

2. Next, Tap on automations.

3. Here, navigate the instant reply button and click on Try it.

4. Select messenger as the preferred channel by ticking the box.

5. Now, compose a message that you want to send as an auto-reply under Response Assistant. You can customize the message as you wish. You can add the customer’s name, business phone number, email ID, Facebook URL to your page, your website’s URL, and more.

Don’t forget to click on save the change to publish Facebook auto-reply. You can also take help of Facebook Messenger Templates to help you create templates for you. Below are the list of things where one can create an effiecient and robust auto reply on Facebook.

Creating Facebook messenger Chatbot using Chat360’s AI powered Dashboard

Yes, you can create a versatile chatbot for your Facebook Business Messenger, in order to keep your users always updated about your business, let it be customer support, operating hours, and much more.

The process is easy, it takes 4 steps to create a Facebook Messenger chatbot. We will discuss in detail to create an AI powered Facebook Messenger Chatbot for your Facebook Business.

Step 1: Signup/login to Chat360’s Dashboard, and click on Add new Chatbot in the top right corner

Step 2: Click on ‘Create from Scratch’, give your Facebook messenger chatbot a name, select facebook messenger icon chatbot and click create

Step 3: Design Facebook Chabot messenger Chatbot flow, on how your facebook chatbot will interact with the user.

Step 4: To set up auto reply, you need to use GenAI element on Chat360’s dashboard. Here you can train your Facebook Messenger Chatbot using basic to advanced information about your business.

If you need assistance in training your chatbot, you can schedule a demo with team Chat360, to get detailed insights on training a Facebook Messenger Chatbot using GenAI.

Things to keep in mind before setting up an auto-reply

1. Set clear expectations

A very common discomfort customers go through while receiving an auto-reply is the lack of specification about the estimated wait time for answers.

They are usually left with unclear messages like:

“We will get in touch with you ASAP.”

“Our representative will reach out to you very soon.”

Such messages fail to specify the time in terms of hours, days, or weeks, leaving the customers frustrated. Therefore to present such situations, you should set clear expectations regarding when you’ll be available to assist.

2. Keep it simple

Your auto-replies should be simple and precise so that it’s easy to understand. You must prevent technical jargon and complex vocabulary. The message should contain a friendly tone.

3. Give the “what next” option to customers.

Briefing the customers about the next step of action should be on top priority while composing auto-reply messages. It makes the customer feel that you, as a brand, can acknowledge the problem, which leaves them rest assured that you are there to provide a quick solution.

4. Make your auto-reply messages appealing with visuals

Visuals are a great way to engage users as compared to only text messages. Compelling visuals grab more attention and bring automatic messages to life.

You can add visuals by including GIF images or emojis in the text, increasing the chance of customers reading your message. Visuals make the message more appealing and exciting to the recipients.

5. Personalize your replies

The motive of sending messages to customers is to make each interaction meaningful and valuable. Personalizing your automated replies creates a good impression among users. They are more likely to become repeat buyers if they are happy with your brand’s personalized interaction.

Every interaction is crucial to enhance your brand personality, including auto-reply messages. A clear message aids the customer in making a decision. Therefore you must utilize every opportunity to provide a great customer experience. Well-crafted auto-reply messages help you meet customers’ expectations the right way.

Schedule a free demo today!

The post How to set auto reply in Facebook messenger? appeared first on Chat360.

Considering that, chat is still a very intimate process of communication for consumers. And Facebook is one of the best platforms for businesses to reach out to their customers and communicate.

With the integration of Facebook with a chatbot, you’ll be able to grab more attention. Hence there will be a high chance of a conversion.

Facebook Chatbot is an automated tool that starts a conversation with prospects visiting your Facebook business page, gives them useful information, and asks them suitable questions to help them qualify for your sales team. And for that matter, the Facebook chatbot for lead generation works wonders.

And how to generate leads using a Facebook messenger chatbot; let’s discuss this in the blog.

How to use a Facebook chatbot for lead generation?

1. Use your messenger bot as your business website

Include your messenger bot as your website chat. It doesn’t require a third-party tool to run these chatbots, which makes the experience easy and smooth.

It allows website visitors to contact you immediately without having to leave the website. Such a quick contact facility creates a good impression among the users. 

And this would be the best opportunity to make your user happy by listening to their queries and providing instant resolution.

Having all their doubts cleared in one place will increase the potential chance clients convert into customers.

Also, once the user reaches out to you, you can have their contact and message them at any time, even when they are not visiting your website.

2. Run a click-to-messenger ad targeting page fans

When you’re looking forward to making new contacts, your page fans could be a great audience to target.

Since these are the people who are already following your business on Facebook, they might have positive feelings for your brand. Therefore they wouldn’t mind receiving messages from you.

You can send them a direct message so that they won’t have to wait to hope for the next post to show up in their organic news feed.

Therefore run a click-to-messenger ad on Facebook where your potential clients already exist.

3. Link to messenger for customer survey

Messenger is a great platform for understanding the taste and preferences of your prospective customers. Once you figure out what their needs are, you can align your business to serve their needs. 

Also, surveys conducted through Facebook bot are very effective because messenger surveys are Swift, easy to fill out, have higher engagement, and are not anonymous.

4. Create chatbot scan codes

Facebook QR code is a tool that allows users to scan a code with their phone and connect to the website directly. It opens up automated interaction by using AI chatbots on messenger.

It is an advanced marketing tactic that can be done with chatbots to collect more contacts and generate leads. 

You can create your own scan code and distribute them in different offline items like posters, invites, tables, etc.

Anyone can scan a QR code without having to install additional applications.

5. Create a Facebook landing page

Combine chatbots and landing pages for smooth and flawless conversions. Visitors convert by clicking on the “learn more in the messenger” button on your landing page. It directs the users to chat with a chatbot.

The chatbot collects just as much information in the process with less hassle. You can use that to analyze whether the lead is qualified and then nurture the prospect for making a purchase.

Entice visitors to subscribe, buy, or signup with eye-catching images, action-oriented copy, etc.

6. Send a promotional offer

Promotional offers through Facebook ads and bots are a great way to encourage lead generation.

Talk about discounts and freebies to attract your potential customers. For instance, ” 50% off for first 50 users” followed by a call to action button saying ” grab it now.”

The users who click on the CTA will be directed to a chat, and the bot will send the discount code.

Benefits of using Facebook Chatbot for your Business

In the wide spectrum of business, Facebook Chatbots offer an advantage for your business, reshaping customer interactions and operational efficiency.

Here are a few key of benefits of using Facebook Chatbots for your business:

1. Instantaneous Customer Interaction:

Provides real-time responses to customer queries, ensuring prompt and personalized engagement.

2. Automation of Routine Tasks:

Streamlines business operations by automating repetitive tasks like answering FAQs and processing orders, freeing up human resources for more strategic endeavors.

3. Data Collection and Analysis:

Gathers valuable customer data on preferences and behavior, enabling businesses to make informed decisions and tailor marketing strategies accordingly.

4. Targeted Marketing Strategies:

Facilitates personalized content delivery, allowing businesses to send timely updates, promotions, and offers, contributing to increased customer loyalty.

5. Enhanced Customer Satisfaction

Fosters a positive customer experience, leading to improved brand satisfaction and loyalty, ultimately impacting the bottom line positively.

Why do you need to use a Facebook bot to generate leads?

Attracting your potential customers isn’t as easy as it sounds; the user’s attention spans are limited, and distractions are unbounded. 

Thereby, to overcome that, businesses are deploying Facebook bots. 

But why Facebook?

The answer is its strong user base and extravagant features. Facebook has around 2.9 billion monthly active users, making it the most used social media platform in the world. It means there’s a high possibility that your potential clients are active there too. And you can’t miss out on that opportunity.

The platform allows you to gain a significant amount of information about its users, which can be beneficial while targeting ads as you can run paid campaigns and advertisements targeting specific audiences on Facebook.

And when you integrate Facebook with chatbots, it becomes unbeatable. The Facebook messenger bots save time for teams, offering 24/7 assistance. The bot stays responsive even when you’re away.

Why Choose Chat360 a Solution as your virtual assistant

Chat360, your premier chatbot service provider, empowers businesses to revolutionize customer engagement. With our cutting-edge platform, Chat360 seamlessly integrates intelligent chatbots, enhancing operational efficiency and customer satisfaction. 

From instant responses to personalized interactions, our solution automates routine tasks, providing 24/7 support. Elevate your business with Chat360 and unlock the potential of efficient communication, streamlined operations, and unparalleled customer experiences.

Schedule a demo with us today!

The post How to use facebook chatbot for lead generation? appeared first on Chat360.

Back in 2011, when Facebook released its Messenger service, people were hooked to it. By 2015, more than 600 million people had used Facebook Messenger. The next step was introducing chatbots to scale conversations and respond to users instantly. 

At the outset, Facebook Messenger chatbots were used for simple use cases such as giving weather updates, taking food delivery orders, or sending flight documents directly to the user’s phone. The chatbot would connect the user to a live human agent or take them to the website or app for anything complex. 

Since then, Facebook chatbots have evolved to help brands send personalized recommendations, increase sales, schedule meetings and do much more in a single window. Today, Facebook bots exchange 2 billion messages with users, allowing businesses to scale their conversations and save operational costs. 

So let’s dive in and understand what Facebook bots are and how they can help your business. 

What is Facebook Messenger Chatbot?

A Facebook Messenger chatbot is an automated tool integrated with Facebook’s Messenger service that interacts with users in real-time and natural language using conversational AI. 

Facebook Messenger is very popular with users. Businesses could engage with their customers on Messenger to build strong relationships. However, this model wasn’t scalable. It led to long wait times and inaccurate answers. In other words, bad customer experience. 

Integrating an AI chatbot with Facebook Messenger allowed businesses to reply to all customers, respond with accurate answers, and be available 24×7, improving customer experience multi-fold. 

How does Facebook Chatbot work?

Facebook Messenger chatbot works by using artificial intelligence and automation. Once an AI chatbot platform is integrated with Facebook Messenger, they become functional and intelligent. 

With AI technology, these FB chatbots can understand complex questions and respond to users accurately. AI subsets such as natural language processing (NLP) allow these chatbots to understand human language, converse in natural conversations and personalize interactions. 

The Facebook Messenger chatbot works in a three-step process:

1. Input: The user interacts with the Facebook Messenger interface and enters their query. 
2. Analysis: The AI part of the chatbot understands the intent behind the query. And the automation engine maps the intent with the database (with the help of Facebook Messenger API) to pull relevant information. 
3. Output: AI engine gets back to work and converts machine language back to human language to respond to the user. 

This process is repeated with every user input. 

Suggested read: Facebook Messenger Templates Guide

Capabilities of Facebook Chatbot

Should you opt for a Facebook bot for your business? With many businesses moving towards this trend, this must be a burning question for you. Worry not! We’ll list some benefits for you to decide. 

1. Be available 24×7

Your customers are already on Facebook and familiar with Messenger service. Moreover, they spend a lot of time on the platform too. What they want from you is to be available when they need you. The Facebook chatbot allows you to interact with your audience 24×7. Your customer support is always on and running, even during non-business hours and holidays. Being available round the clock also ensures the messages you send have a high open and response rate. 

2. Save customer time

Customers spend a lot of time waiting to resolve their queries. Either they spend time pressing one number after another on IVR or waiting to connect to an agent (or sometimes two). Facebook Messenger bot automates repetitive queries (e.g tracking orders, returning products, booking appointments, rescheduling bookings, etc.), without human intervention. It saves user’s time in accessing the information at their convenience. 

3. Qualify leads and nurture them

Customers use social media channels as much to find new products as they use them to stay connected with family and friends. Every interaction is a chance to showcase your products. A Facebook chatbot can recommend products based on their preference, answer questions, process payments, and send invoices– all in a single window. This conversational commerce leads to actual business results through lead qualification, sales, and upselling. 

Related: How to use Facebook chatbot for lead generation?

4. Enable self-service with automation

With the rise in DIY (do-it-yourself) culture, customers want to resolve their queries on their own. However, navigating through the knowledge base and help center docs is a troublesome task. Facebook bots can help users find the correct information and resolve their issues at their convenience. It gives them the satisfaction of completing a task without depending on others, resulting in a happy experience. 

5. Reserve agents for more considerable challenges

As more and more users interact with the Facebook bot to resolve their queries, agents are liberated from repetitive and monotonous work (a.k.a. responding to frequently asked questions.) It allows them to work on projects with higher ROI, boosting their satisfaction. The intelligent routing feature in the FB bot ensures the chat goes to the right agent with relevant information. It saves the customer’s time and boosts the agent’s productivity. 

6. Branch out your communication channels

There are more than 100 social media channels in the world, and 17 of them have at least 300 million active users. In addition to phone, email, and IVR, users want to connect with companies on channels such as Facebook, Youtube, WhatsApp, Instagram, WeChat, TikTok, Telegram, etc. as well. While a business can’t be on all of them, if your audience is on Facebook, integrating your chatbot on it allows your brand to connect with your audience on their preferred channel. 

7. Improve customer experience at the check-out process

Cart abandonment is a spine-chilling experience for any business. The average cart abandonment rate is 68% for e-Commerce stores. That’s a lot of loss for businesses that should convert into revenue. A Facebook Messenger chatbot can reduce this number by answering customer questions immediately, guiding them through the checkout process, and re-engaging with them to complete the process—some of the most common reasons for cart abandonment. 

What is the role of AI in FB bots?

Today, AI is infused into our everyday experiences. One such tool where AI is applied is chatbots. Unlike regular rule-based chatbots, AI helps these bots to understand human language based on context and previous chat history. 

AI in FB chatbots understands a query by extracting its meaning, analyzing the sentiment, and gathering more context from words. This allows the machine to chat in natural conversations. In addition to this, AI helps personalize the customer experience by understanding their preferences and pulling information from customer databases.  

Artificial intelligence in FB bots also helps in identifying patterns in customer behavior and flagging them for escalation. This improves communication security for sensitive data. 

Facebook Messenger chatbots examples

Facebook chatbots can be used for various use cases by sales, marketing, and customer support teams. Let’s look at some companies who are killing it at Facebook chatbots. 

1. Surveybot: Friction-free feedback collection

Getting customers to fill out a survey form takes time and effort. Especially when there are too many fields to fill. Surveybot reduced the friction by asking for customer input in Facebook Messenger when the user is already there. The chatbot asks conversational questions that are more engaging. And users don’t have to click any link or navigate to another page, resulting in high response rates.  

2. Dominos: Smooth purchases with a personalized experience

Probably one of the most efficient chatbots ever, Dominos allows its users to buy pizzas directly from Facebook Messenger. The chatbot converses with the user to display the menu, takes the order, tracks it, and supports customers with common questions. And if a customer is a repeat user, the Facebook bot personalizes the experience by asking them if they’d like to repeat the previous order. It enhances customer experiences by leaps and bounds. 

3. Kayak: Recommendations customized to your needs

Travel and hospitality is one domain where every user has a different need. Hence, a one size fits all approach doesn’t work here. Kayak overcomes this challenge by setting up a Facebook chatbot on Messenger to give flight and hotel recommendations to users. The FB bot asks users specific questions and uses previous chat and search history to understand their preferences. Based on this data, the AI shows users personalized recommendations. 

4. Sephora: Convenience while scheduling meetings

Booking an appointment is one of the processes that can be automated end to end—the users open a calendar, search for the date and time they want a service, block a time according to their convenience, and get a confirmation email in their inbox. Sephora took this model to their users on Facebook Messenger and used a chatbot to enhance their experience. The chatbot would ask the user for their location and the type of service they want to finalize the booking. 

5. L’Oréal: Make sales when live shopping

During one of their live shopping experiences, L’Oreal Indonesia used Facebook Messenger to interact with attendees. The users could chat with influencers, get more details about products, and make purchases in the chat. Automation would then take care of the other supply chain and fulfill the order. This personalized experience from the live stream helped L’Oreal Indonesia build trust and boost sales from one event. 

FAQs

• Is Facebook chatbot free?

Facebook doesn’t charge any fee to build a Facebook Messenger chatbot. However, if you are building one through a third-party, then you will have to pay a nominal amount to them. You can also read: How to build a Facebook messenger chatbot?

• What to name a Facebook Chatbot?

Giving a name to your Facebook bot adds personality to it and makes it more approachable. The name could be based on the role they’ll serve (e.g. Helper Bot, AmazeBot), a brand name in itself (e.g. Siri, Alexa), or any funky and cool name (e.g. Eva, wall-e). 

• Does the FB bot function on Mac?

Yes, Facebook bots work on Mac. They also work very well on Windows, Android, and iOS platforms. 

• Can FB bots invent their own language?

No, at least not yet. In 2017, two Facebook chatbots, Alice & Bob started talking to each other in a language they made up, which humans couldn’t understand. This behavior is considered normal in AI and is nothing alarming. 

Further, read:

All about Facebook auto-reply

How to get a Chatbot on Facebook Gaming?

The post Facebook Messenger Chatbot – The Complete Guide appeared first on Chat360.

Chatbots are now the go-to tool for boosting marketing, accelerating growth and revenue, and providing fantastic customer service. A marketing chatbot deployed in Facebook Messenger has a wide range of functionality, and marketing bots have a direct impact on increasing your bottom line.

What is Facebook Messenger?

Facebook Messenger is a well-known messaging platform and app. Text messaging, voice, and video calls are all supported by the platform (including group video calls). Users can customize their experience by choosing from a variety of chat themes, stickers, and custom reactions with avatars. With 1.3 billion users, Facebook Messenger is the world’s fourth most-used social platform, according to the Digital 2021 Global Overview Report.

Messenger is also a popular customer service channel for brands with a Facebook presence. Businesses can use it to answer customer questions or as a channel for advertising. Anyone with a Facebook account and an internet connection can use Facebook Messenger for free.

What is a Facebook Messenger Chatbot?

A messenger chatbot is a piece of software that communicates with humans using artificial intelligence. When using artificial intelligence, a bot is programmed to understand questions, provide answers, and assist people. A Messenger bot operates by communicating in live artificial intelligence-driven conversations via the Facebook Messenger app, which you can configure for any aspect of your business and marketing.

Chatbots have continued to develop and provide options and functionality for the Facebook Messenger Bot over the last four years. As per Statista Facebook Messenger now has over 1.2 billion active users, and the platform has been used to create over 300,000 bots.

Need for Facebook Messenger – Statistical Study:

More than 70% of respondents to a Facebook survey are known to have said they anticipate being able to message businesses for customer service. Furthermore, more than 59% anticipate messaging businesses in order to make purchases.

According to a Facebook research survey, people use Facebook Messenger as follows:

More than 81% of respondents send messages to companies inquiring about their goods or services.

75% of respondents ask businesses for help via message.

In order to make a purchase, more than 74% of respondents message businesses.

Facebook Messenger Can Be Used in a Variety of Ways

There are several key use cases for Facebook Messenger to consider:

What Are The Ways In Which You Can Use Facebook Messenger:

Respond to customer inquiries about your products, services, or company:

Someone may contact you to inquire about pricing, business hours, or any associated aspect. Answering these questions quickly can mean the difference between a sale and a loss.

Drive Conversions Proactively.

Facebook has some outstanding native features, which we’ll look at further down, that allow users to do things like book appointments with businesses. You can use these features to generate leads and actively drive sales. Chatbots can also be useful in this situation.

Benefits of Facebook Messenger Chatbots for Business:

Offers Seamless Customer Service:

Customers expect 24-hour availability and despise being put on hold. They also ask many of the same questions repeatedly (and again). If you spend a lot of time assisting customers with tracking deliveries, checking your return policy, or scheduling appointments, a little automation will go a long way. Customers will have access to the information they require even if they are unavailable. They will save time by receiving instant responses to their questions, and you will save time by allowing your Facebook Messenger chatbot to answer simple questions.

Reach Out To Customers:

When someone reaches out to you on Facebook Messenger, it creates an opportunity for your business to follow up through a conversational bot. Each message exchanged is a chance to learn valuable information about a customer that can help build a long-term relationship. Once your business in the form of a chatbot has responded to an initial message, there are several reasons why you might want to re-contact this customer in the future.

Automate Sales:

A Facebook Messenger bot can generate sales with the right script. Personalized recommendations, lead qualification, and upselling are all possible with conversational commerce. Your bot can identify potential customers’ needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team as it greets them.

How To Build Facebook Messenger Chatbots With Ease?

Building a Facebook Messenger bot does not need any form of extensive coding. All you have to do is:

Go to the Chat360 page and login or create an account.

Select Build the bot from scratch or use templates from the Select Bot Type dialogue box.

Choose the platform for which you want to build your chatbot, such as Facebook Messenger.

You are now in the chatbot development space. You must drag and drop the options from the left-hand panel to create your chat flow.

Following the creation of the chat flow, proceed to the next phase, ‘design,’ where you can choose the colors, theme, and User Interface, as well as make other changes to make your chatbot look more appealing.

Integration:

Furthermore, Chat360 has scope for integration with Facebook Pixel. You will be able to measure the effectiveness of your advertising campaigns and use the data collected by Facebook Pixel to ensure that your ads are being shown to the right people. This will prove to be helpful for your business and growth on the basis of learning from the analysis of necessary data collected.

How to Promote Your Facebook Messenger Chatbot?

Once you’ve created your Facebook Messenger chatbot, you’ll need to plan how you’ll use and promote it. Here are some tried-and-true strategies for doing both:

Create a Facebook Messenger button for your website and Facebook page:

Customers and prospects can connect with your chatbots with a single click by placing a button on your website or Facebook page. If your site is powered by a CMS (content management system) such as WordPress, Facebook will provide you with appropriate embed codes for your landing page. Alternatively, you can use plugins.

Create specific landing pages.

Dedicated landing pages can assist you in connecting with more customers through Facebook Messenger. A landing page is a simple, targeted web page that directs visitors to a single goal.

Automation Is On The Rise! Turn To Messenger Chatbots!

Automation is tipped to be a main-stay as technology progresses constantly. In the context of Facebook Messenger bots, the technology reduces the need for human input, allowing your team to focus on higher-value tasks. Chatbots, on the other hand, are programmed to remain true to your brand, which means they allow customers to connect with brands in a very human, personal way while also allowing your business to grow through automation.

Further, read:

How to set auto reply in Facebook messenger?

The post How to use Facebook Messenger Chatbot for Business appeared first on Chat360.

Now, I was looking forward to an instant answer for the product details, and I would have proceeded to buy the product then and there. But the delayed response showcased their poor customer service quality and the business most a new customer.

I am sure they would’ve lost many other customers like me. So if you ask why you need a Facebook messenger bot, one of the reasons is to enhance your customer service quality.

What is a Facebook Messenger Chatbot?

A Facebook Messenger chatbot is an advanced automated messaging system designed to engage users seamlessly within the Facebook Messenger platform. Utilizing artificial intelligence, it actively responds to user inquiries, facilitates interactive conversations, and performs predefined tasks. 

This sophisticated tool enables businesses to provide instant and personalized customer support, automate routine processes, and enhance user experiences. Through natural language processing, it comprehends and interprets user inputs, ensuring efficient and context-aware interactions. 

Facebook Messenger chatbots serve as invaluable assets, fostering real-time communication, increasing operational efficiency, and ultimately elevating the overall quality of customer engagement on the widely-used social media platform.

Why does your business need a Facebook messenger chatbot?

Not just yours; every business with social media presence needs a Facebook messenger chatbot. Here’s why:

• Facebook has roughlhy 2.933 billion active monthly users. Out of these users, many are your potential customers. To convert those potential customers into real ones, you must go through the entire sales cycle (which we all know is a long one). This sales cycle can be shortened and expedited with a Facebook messenger chatbot. (Want to know how? Wait till the end!)
• Chatbots are “fast & furious”. They give instant responses to several customers simultaneously—even more than thousands at a time.
• There are 300,000 monthly active bots on Messenger, so what is holding back your business?

How to build a Facebook messenger chatbot?

You are at the right place if you want an easy-to-create yet one of the most intelligent chatbots to deal with your customer base. Chat360’s chatbot-building solution enables you to build a Facebook messenger chatbot within an hour.

• It is easy to use and create chatbots.
• It is easily accessible.
• You can make highly customized bots as per the demands of your business.

So let’s get started:

Step 1: Go to the Chat360 page, log in, or sign up for your account.

Step 2: Click on the create new bot option and then select- build the bot from scratch or use FB bot templates.

Step 3: Select the platform you want to build your chatbot for, i.e., Facebook Messenger.

Step 4: You are now in the building space of your chatbot. All you have to do is drag and slide the options from the panel on the left hand and create your chat flow.

Step 5: After creating the chat flow, move on to the next phase, ‘design.’ Here you can decide the colors, theme, and User Interface and make other modifications to make your chatbot look more appealing.

Note: Do not forget to name your chatbot and give it an identity.

If you want assistance, for creating a Facebook Messenger Chatbot, you can schedule a demo with us, we would be happy to help you.

Business advantages of the Facebook messenger chatbot:

Benefits of using Facebook Messenger Chatbot for your Business:

According to the statistics, 60% of people say that they are comfortable with brands sending them personal messages. So what is stopping you from reaching out to them? When your audience is already using Facebook, and they do not mind getting messages from businesses either? Dig deep; if your customers are actively using Facebook messenger, it implies that the open rate of your business campaigns through Messenger would be higher in comparison to other platforms.

Bonus? Facebook lets you run paid ad campaigns, which can be highly customized and targeted to your audience. Target high-intent customers using these sponsored ads, see the flow of leads, and let your Facebook messenger chatbot take care of the rest.

1. Save time, save money.

Customers are needy, have several back-to-back questions, and do not like to be kept on hold. Also, they ask the same thing again and again. Suppose your agents are busy answering questions about when the products will be delivered, booking appointments, and answering general FAQs.

Eventually, their productivity will wear off, and other segments of their job profile will ultimately be affected.

On the other hand, you can automate all these tasks and build a chat flow for frequently asked questions. The Chat360 messenger chatbot will handle the rest.

This little automation will help you go a long way, a FB bot will be able to give speedy responses to many customers simultaneously, and the customers will be able to access the information they need anytime without having to connect with a support team agent. On the other hand, the support team can focus on urgent customer requests and more complex queries. This will save both the customers’ and the employee’s time and improve the quality of your customer service.

2. Build brand awareness

Nobody will find out about your brand until you market it. To get more business, you need to spread brand awareness and let people know what, why, and how of your business. Utilize your FB messenger chatbot to tell individuals what your brand does, especially while conversing with individuals who have since entered your business’s range of prominence. This is an extraordinary method for catching interest.

Send marketing campaign messages to your target audience and present your brand in such a way that will pique the interest of your target audience as well as capture their attention.

3. Automate sales

There is no reason for you to limit your FB bot to just customer service when it’s smart enough to carry out sales for your business. 58.4% of internet users buy something online weekly, and 16%+ people use social media and live chat messaging services to learn more about the brand. This interaction has fruitful results since 83%of consumers buy through the chat.

The statistics are very promising, all you have to do is create a proper chat flow, and your messenger chatbot will be able to make sales for you. You can create a sturdy script for your chatbot, which can be utilized for upselling, cross-selling, personalized suggestions, and lead qualifications.

Greet your customers well, keep the interaction and brand tone polite, and start generating revenue.

4. Gain loyal customers

When your brand is always available for its customers with a solid social media presence, it positively impacts the customers, eventually leading to their loyalty to the brand. Facebook Chatbots help your business seem more credible and help in gaining the faith of your customers.

Consider this example:

There are two brands. One provides instant customer service, while the other is not so fluent with quick solutions. Which brand would gain your trust? I am confident it is

the former. Hence proved that brands that provide speedy service to their customers tend to secure the customers’ loyalty.

5. Save more, get better ROI

It is not a hidden fact that chatbots help your business save operational costs, simultaneously improving customer service. Win-win situation. Along with this, the Facebook messenger bot will also let you dig deeper into the analytics and find out what your customers like and what they do not. Which customers most prefer the product and why? What improvements do you need to make to generate more revenue, and so on?

The benefits of being able to extract analytics are countless. Chat360’s messenger chatbot allows you to look into all the data crucial for any business to grow.

Do’s and Dont’s of Facebook Messenger chatbots

Let’s explore the Do’s for the Facebook Messenger Chatbot:

• Use a chatbot service provider for yourself to create a chatbot, e.g. Chat360.
• Set the objectives of your messenger chatbot clearly- Is it for customer service or sales or both?
• Keep conversations short and qualified lead lists long. (No one likes to read huge paragraphs from companies selling their product, so don’t make your customers run away by sending huge chunks of texts.)
• Do keep your brand tone intact. (It can be anything- formal, informal, a combination of both, conversational, to the point, etc.)
• Let the human agent handle complicated situations. It is a chatbot, not a real person, and it can not handle customer queries. Chat360 enables you to assign the live chat to the agent, who can handle the situation in any fallback scenario.
• Implement Security Measures to prioritize user data protection and incorporate secure authentication processes.
• Keep information and responses current to reflect business changes and updates.

Let’s explore the Dont’s for the Facebook Messenger Chatbot:

• Avoid bombarding users with excessive details, keep messages concise.
• Minimize misinterpretations by refining natural language processing capabilities.
• Do not ignore user feedback, act on the feedback promptly to improve the chatbot’s functionality
• Do not train your chatbot to have a boring conversation, always try to catch the consumer’s attention as chatbots are at the forefront for your consumers support.

FB Bots – The untapped gems!

Building a Facebook messenger chatbot for your business can offer numerous advantages, including meeting customers on their preferred platform, saving time and money, building brand awareness, automating sales, gaining loyal customers, and improving ROI. With the easy-to-use Chat360 chatbot building solution, you can create a customized chatbot within an hour without requiring any coding skills. By implementing a chatbot, you can enhance the customer experience, improve productivity, and generate more revenue for your business. So, don’t wait any longer and start building your own Facebook messenger chatbot today with Chat360.

You can sign up for a free trial or schedule a free demo to create your Facebook Messenger Bot today!

The post How to build a Facebook messenger chatbot appeared first on Chat360.