But, choosing between a personal or business account can be a head-scratcher.

Sure, a personal account may be more suitable for your everyday users, but if you’re looking to level up your brand and expand your reach, a business account is the way to go! It comes loaded with unique features that can help grow your following and connect with a wider audience.

So, if you’re a social media influencer, small business owner, or simply someone who loves to share their daily life, you’re in the right place! 

In this article, we’ll explore the differences between Instagram personal and business accounts and help you determine which one is right for you. So, keep reading to know more about Instagram Business accounts vs. Instagram Personal accounts.

What is an Instagram personal account?

An Instagram personal account is a profile created by an individual for their personal use. It’s the go-to account type for sharing daily life updates, connecting with friends, and expressing your personality. 

Instagram personal accounts are typically used by everyday users who aren’t looking to promote a business or brand. With a personal account, you can share photos, videos, and stories with your followers, engage with your community, and follow your favorite accounts.

What is an Instagram business account?

An Instagram business account is designed to help companies and individuals establish a professional presence on the platform. 

With a business account, you have access to a suite of features that enable you to connect with your audience in meaningful ways. 

• You can add a contact button to your profile, which allows users to call, email, or text you directly. 
• You can also run targeted ads, reach new customers through sponsored content, and track your performance using analytics tools. 
• Business accounts also let you create shoppable posts, making it easy for customers to discover and purchase products directly from your page. 

With these features and more, Instagram business accounts are a powerful tool for driving growth and building brand awareness.

Difference between an Instagram Business account and personal account

When it comes to distinguishing between an Instagram personal account and an Instagram business account, there are several features to consider.

1. Insights and analytics

As a business or creator on Instagram, you have access to free insights that can help you better understand your audience and the performance of your content. This feature is exclusive to business/creator accounts and not available on personal accounts.

With Instagram Insights, you can view trends across your followers, as well as the performance of specific posts, stories, videos, reels, and live videos. 

You can see how people engaged with your content and view metrics like accounts reached, accounts engaged, and content interactions. 

Plus, you can tap on each metric for a more detailed breakdown and see demographic information on the accounts you’ve reached and engaged with. 

You can even view insights on your boosted posts to see how they’re performing as ads. 

With Instagram Business’ insights and analytics, you can make informed decisions about your content strategy and improve your audience reach.

2. Instagram shopping

Image Source: Freepik

Another way Instagram business accounts are different from Instagram personal accounts is that business accounts can set up their online shops on the platform.

Instagram Shopping is a feature that allows businesses to sell their products directly on Instagram. Essentially, it turns your Instagram profile into a virtual storefront. You can tag your products on photos and videos, including posts, stories, and reels.

To start using Instagram Shopping, businesses must create a catalog of their products and connect it to their Instagram account.

To use Instagram Shopping, businesses need to have an Instagram Business account and connect it to a Facebook Catalog. 

Once the account is set up, businesses can tag their products in whatever they post. When a user clicks on a product tag, they can view the product details, including the name, price, and description. 

If they’re interested in purchasing the product, they can click on the “Shop Now” button, which takes them to the business’s website to complete the transaction. 

One of the great features of Instagram Shopping is the ability to create product collections, making it easier for users to discover and browse related items. Businesses can also tag multiple products in a single post, making it easy for users to shop for the entire look or outfit.

Instagram Shopping is the perfect solution for businesses looking to boost their online sales game. With easy product tagging, your followers can shop for your products directly from your Instagram profile. It’s like having your own virtual shopping mall, but better!

3. Instagram Ads

Image Source: Freepik

Instagram Business accounts can run paid ads, whereas personal account holders can not. 

In fact, Instagram Advertising has become an essential tool for businesses looking to reach a wider audience and increase their brand exposure.

The platform provides a range of ad formats to choose from, including photo ads, video ads, carousel ads, and story ads.

Businesses can target their ads to specific demographics, interests, behaviors, and even lookalike audiences based on their existing customers. Instagram’s Ad Manager allows businesses to track their ad performance and make data-driven decisions to optimize their ad campaigns.

Instagram also offers a variety of ad placements, including in-feed ads, story ads, explore ads, and IGTV ads, providing businesses with multiple ways to reach their target audience.

4. Customer support on Instagram

Businesses on Instagram can deliver superior customer support with the help of automation. Instagram allows businesses to set up AI Insta chatbots to provide quick and efficient support to their customers, freeing up valuable time and resources for their teams.

But don’t just take our word for it. According to Statista, 40% of online shoppers use a chatbot to communicate and buy online. By implementing a customer service bot on your Instagram account, you can empower your customers to send you direct messages (DM) with questions, doubts, and queries.

Not only that, but Instagram chatbots can also help you collect valuable data about your customers, including their preferences and behaviors. This information can be used to improve your products and services, and even personalize your marketing efforts. 

Instagram Business Accounts have additional features and tools that are specifically designed to help businesses grow and engage with their audience. From access to Instagram Insights and Ads to Shopping and Direct Messaging tools, businesses can leverage these features to drive sales, build their brand, and provide better customer service.

How to set up an Instagram business account and Instagram personal account?

Starting an Instagram business account is easy and can be done in a few simple steps. 

Here’s how to set up your Instagram business account:

1. Create or log in to your Instagram account: To set up an Instagram business account, you must have an existing personal Instagram account or create one.
2. Tap on the Menu: Once you’re logged in, go to your profile and tap on the Menu icon in the top right-hand corner.
3. Go to Settings: From the Menu, select “Settings.”
4. Switch to a Professional Account: Next, tap “Account” and then “Switch to Professional Account.”
5. Select a Business Category: Choose a category that best describes your business.
6. Add Contact Details: Enter your business’s contact details such as email, phone number, or address.
7. Connect to a Facebook Page (optional): If you have a Facebook Page associated with your business, connect it to your Instagram account to unlock more features.
8. Review Your Business Information: Review the details you’ve entered and make any necessary changes.
9. Display Your Business Information: Go to your profile and tap “Edit profile.” Then, under “Public Business Information,” choose whether you want to display or hide your category label and contact info.

To set up an Instagram personal account, follow these steps:

1. Download the Instagram app from the App Store (iPhone) or Google Play Store (Android).
2. Tap the Instagram app to open it.
3. Tap “Create New Account” and enter your email address or mobile number, then tap “Next.”
4. Enter the confirmation code sent to your email address or mobile number, then tap “Next.”
5. Create a password, then tap “Next.”
6. Enter your birthday and add your name.
7. Create a username.
8. Read Instagram’s terms and policies, then tap “I agree” to create your account.
9. Add a profile picture, then tap “Next.”

Limitations of Instagram business account and personal account

While the business account boasts an array of helpful features for you to explore, there are a few limitations that still prevail.

The limitations of Instagram business accounts are as follows:

• Limited organic reach: Instagram’s algorithm favors personal accounts over business accounts, which can result in limited organic reach for business content.
• Restrictions on posting: Business accounts can only post photos or videos, and are limited to certain aspect ratios and file sizes.
• Limited link options: Business accounts are restricted to including only one clickable link in their profile, which can make it difficult to drive traffic to specific products or pages.
• Limited analytics: While Instagram does provide analytics for business accounts, the level of detail is often limited, making it difficult to gain deeper insights into performance.

The limitations of Instagram personal accounts are as follows:

• Limited privacy options: Personal accounts offer limited privacy settings, making it more difficult to control who sees your content.
• No access to Instagram Insights: Unlike business accounts, personal accounts don’t have access to detailed analytics, making it more difficult to track engagement and performance.
• No access to paid advertising: Personal accounts are unable to create paid advertising campaigns on Instagram, limiting their ability to promote products or services.
• No access to shopping features: Personal accounts don’t have access to Instagram’s shopping features, which can make it more difficult to monetize content.
• Limited opportunities for collaboration: Brands are more likely to collaborate with business accounts, which can limit opportunities for personal accounts to work with brands or monetize their content.

Examples of Instagram business accounts

Looking for inspiration on how to level up your Instagram game? Check out these top-performing business accounts that are crushing it on the platform.

Oreo

Oreo’s Instagram account is a colorful and creative visual feast for fans of the iconic cookie. With 3.5 million followers, the brand regularly posts mouth-watering images of its latest cookie creations and fun videos showcasing its beloved product. 

Oreo also uses its Instagram presence to engage with fans through interactive contests and clever memes. 

Whether you’re a longtime fan of Oreo or just love beautiful food photography, the brand’s Instagram account is a must-follow for any lover of sweet treats.

FedEx

FedEx’s Instagram is visually engaging, featuring bold colors and dynamic imagery. 

Their Instagram is also a prime example of a brand that knows how to leverage user-generated content (UGC). They use their platform to showcase customer stories and experiences, featuring real people and businesses that have benefitted from their services. 

From stunning photos of packages in transit to heartfelt testimonials from satisfied customers, their feed is a window into the world of shipping and logistics.

Their use of UGC helps to build a sense of community and trust around their brand, showing that they value and appreciate their customers. It’s clear that FedEx understands the power of social media and how to use it to connect with its audience in a meaningful way.

Vans

Vans’ Instagram business account is the haven for 16.7 million fans of the brand and skate culture. 

With a focus on authenticity and inclusivity, Vans shares user-generated content and collaborate with artists and musicians, making their followers feel like a part of the family. 

From breathtaking aerial shots to up-close and personal portraits, the account perfectly captures the essence of Vans’ laid-back, rebellious vibe. Vans’ Instagram Stories and posts keep fans updated on new product releases, skate events, collaborations with other brands, and behind-the-scene glimpses from their creative process.

Conclusion

Whether you’re an individual looking to share your personal life or a business owner looking to expand your reach, Instagram has the right account type for you. 

However, if you want to boost your business’s online presence, an Instagram business account is the way to go. With unique features like Instagram Insights, Shopping, Ads, Insta API and automated customer support, you’ll have everything you need to grow your following, drive sales and deliver awesome customer service.

And if you’re looking for an easy way to create a conversational AI chatbot for your Instagram business account, look no further than Chat360. With Chat360, you can build a customized Instagram chatbot that will help you engage with your audience and increase your conversational commerce efforts. So why wait? Sign up for the Chat360 Insta bot today.

The post Instagram Business Account Vs Instagram Personal appeared first on Chat360.

Likewise, Instagram API has a major role in providing developers with a set of powerful tools and features that help businesses leverage Instagram’s data to drive engagement and increase brand awareness.

The blog will help you to understand the way you can derive user posts and follower details with the help of Instagram API and the best practices to use it.

Setting up Your Instagram API Account

Before you set up your Instagram API account, you must create a Facebook app developer application and then work on either of these models:

• Development mode, which only testers can connect to.
• Live mode, which any member can connect to. 

However, you’ll notice that Facebook App is in the Development Mode by default. If you want to switch it to live mode, you will have to request permission and go through App Review.

Step1: Create a Facebook App

• Browse Facebook Developers 
• Click on My App and create a new app.
• Once you create the app, go to the dashboard and navigate Settings>Basics.
• Scroll down and click on Add Platform.
• Add the website’s URL you choose and save your changes.

Step2: Configure Instagram Basic Display

• Click on products.
• Navigate Instagram Product.
• Click on Set Up to include it in your app.
• Click on Basic Display.
• Scroll down the page and click on Create New App.

A form will occur on the screen which will ask you to complete the section using the following guidelines.

• Display Name-You should enter the name of the Facebook app you just created.
• Valid OAuth Redirect URLs- Here you must enter your website’s URL

(https://www.xyzdomain.com/)

• Deauthorize Callback URL- it’s your website’s logout page URL.
• Data Detection Request Callback URL-here you’ll have to once again enter your website’s URL.

Step3: Add an Instagram Test User

• Select Roles>Roles.
• Scroll down and click on Add IG Testers.
• Enter your Instagram account username and send the invitation.
• Now, open a new tap and browse the account 
• After that, search for tester Invites and accept the invitation.
• You can access your Instagram account through the Facebook app while it is in Development Mode.

However, to review the App via Live Mode, permission needs to be approved.

Configuring Instagram Settings

• Log in to your site, and click on Instagram settings>settings.
• App ID – paste your Instagram App ID shown in [ App Dashboard>Products>Instagram>Basic Display].
• App Secret – Paste your Instagram App Secret in [App Dashboard>Products>Instagram>Basic Display].
• Redirect URLs – Paste your Valid OAuth Redirect URLs are shown in [App Dashboard>Products>Instagram>Basic Display>Client OAuth Settings].
• Select Save Changes.
• Now Click on the Execute button.

How to use Instagram API to Retrieve Detailed User Posts and Follower Data

Before you retrieve detailed user posts and follower data, you must have an access token. 

A. At first, you are required to have a developer account on the Instagram Developer Platform and create a new app.

Once you have your account created, you can derive an access token by making a GET request to the following URL: Instagram Authorize

? client _id={client _id}

& redirect _uri={redirect _uri}

& scope=user_profile,user_media

& response _type=code

Instead of {client _id} use, client ID of the app you created and use, redirected URI you specified while creating the app instead of {redirect _uri}.

This will redirect you to the Instagram login page. Here you’ll have to authenticate your Instagram account and authorize the application to access your data.

After you authorize the app, you’ll be redirected to the redirect URI you stated, and the authorization code will be included there.

B. Now, for an access token, exchange the authorization code by making a post request to the following URL:

ACCESS TOKEN

? client_id={client _id}

& client _secret={client_secret}

&grant_type=authorization _code

& redirect _uri={redirect _uri}

&code={code}

• Replace {client _id},{client_secret}, {redirect _uri}, & {code} with the values that were used in the first step.
• This will give you a JSON response that includes an access token. You can use that to access the Instagram API.

1. Instagram API to get post insights

To get post insights, you’ll have to make a request to the Instagram API by making a GET request to the following URL:

POST INSIGHTS

Now replace ‘{media-id}’ with the media item you want to get the insights for, and ‘{metric}’ with the name of the metric you’re looking for (eg, engagement, reach, impression) and {access-token} with your API access token. 

Once you’re done with the request, you’ll receive a JSON response that contains insight about the post.

2. Instagram API to get followers’ data

Make a GET request to the following URL:

FOLLOWERS DATA

Now, replace {user-id} with the user ID with the Instagram account that you want to retrieve data from, and {access-token} with the token you obtained.

You’ll get a JSON response including the IDs and usernames of the followers.

3. Instagram API to get user’s details

Make a GET request from:

USER DETAILS

Now replace {user-id} with the user ID of the user whose details you want to retrieve.

You’ll get a JSON response that contains the username, account type, media count, follows count, and follower count of the account.

Best Practices for Using Instagram API

1. Understand Instagram’s API policies

Your application must comply with the terms and policies. So before starting to use the Instagram API, make sure you study and ensure the policies carefully. Failing to comply might result in the suspension of your account, or your access to the API might revoke.

Complying with the policies protects the user data. It ensures that the developers are not misusing user data. It helps build user trust and ensures that their data is being handled responsibly.

2. Cache API responses

Caching API responses enhance your application’s performance by reducing the number of API requests. You will need to request the data repeatedly, instead, your application retrieves the data from the cache. As a result, the speed of your application improves significantly. Along with that, caching API responses helps bring down network latency by storing the data closer to your application.

3. Handle errors properly 

Since errors are common in API usage, you must handle them to prevent affecting your application. It prevents confusion and frustration caused by error messages and improves user experiences. Also, handling errors avoids cascading failures that can result in prolonged downtime or system outages.

Conclusion

With the rise of e-commerce on social media platforms, brands are using the Instagram API to build a wide range of applications and services to enhance user engagement, analyze performance and sell their products and services.

And no doubt the implementation of Instagram API is only growing as it helps businesses stay competitive in today’s digital landscape. Hence, if you want to make more informed decisions for your business and stand out from your competitors, leveraging Instagram API can be a major boost.

Read further:

What is Instagram Chatbot?

How to use Instagram Chatbot for Direct Messages?

The post How to use Instagram API to get Users, Posts & Followers details appeared first on Chat360.

In 2023, there were 1.35 billion MAU (monthly active users) of Instagram. That is more than 28% of the world’s Internet users. 

This number is expected to grow to 1.44 billion by 2025, making up more than 32% of Internet users. It’s also one of the most popular platforms worldwide, where users spend an average of 5 hours per week.

But what does this mean for businesses? 

70% of these users are looking at Instagram for their next purchase. When your audience is there, it’s time to open up shop on the same platform and increase engagement. To achieve this, Meta offers an Instagram Professional Account.

We go into the details of how you can achieve success on Instagram using the Professional Account.

What is an Instagram Professional Account?

With an Instagram Professional Account, businesses can access powerful tools to reach and engage their customers and gain insights about their followers and content performance.

Features to enable this include access to analytics, adding contact buttons and links in the bio, and access to Ads Manager, which allows you to create targeted campaigns to reach and engage with the right audience. 

Whether creating a hashtag campaign or running a series of Instagram Stories, Instagram Professional Account helps businesses achieve their goals and drive results.

Different types of Instagram professional accounts

There are two types of Instagram Professional Accounts: Business and Creator accounts.

Business accounts are best for those who are managing a business or brand. These include access to Instagram Shopping, more insights, and promotional tools. 

Creator accounts, on the other hand, are best for individuals who are creating content. 

This account type gives access to audiovisual content insights and new feature tools to help organize content.

With thoughtful content and a strategic plan, businesses can reach their desired goals quickly and effectively and make Instagram a powerful marketing tool.

What features come with Instagram Professional Account?

Businesses and creators can enjoy many new features on converting to a professional account. These include

1. Professional dashboard: This feature allows you to track your performance, access and discover professional tools and explore educational information curated by Instagram.
2. Linked permissions: When an Instagram account is connected to a Facebook Page, those with administrative, editing and other roles associated with the Page will be granted the same access to the linked Instagram account. That means more people from your team can manage the account.
3. Contact information: In your bio, you can add a contact button to your professional account. With this button, you can share directions to your shop or a phone number or email address users can contact you on.
4. Category label: An Instagram Professional Account will display a category below the profile picture. This category will be the same as the one associated with the linked Facebook Page.
5. Insights: You’ll receive access to Instagram Insights, through which you can dig deep into who your followers are when they’re online and more. You can narrow your insights for specific posts and see how each performed.
6. Secondary inbox: You can organize your messages with an inbox that has Primary and General tabs.
7. Ranked requests: You’ll be able to sort your requests by received date or top accounts.

Benefits of an Instagram Professional Account

Are you looking to boost your business visibility on Instagram? An Instagram Professional Account can help you get the most out of your social media branding.

Instagram’s Professional Account lets you use powerful business tools to help you grow your online presence and reach a wider audience. Here are the seven key benefits:

1. Powerful Analytics

With a Professional Account, you gain access to powerful analytics and insights that let you track your post performance on Instagram and better understand your audience. Metrics include reach and impressions, interactions, total followers, audience demographic, etc. With this data, you can create targeted digital marketing strategies and improve performance.

2. Ads Manager

The Ads Manager feature of a Professional Account lets you easily create, manage and optimize your ads on Instagram. You can boost your posts with Instagram Ads, select a target audience, and set a budget. When you promote a post through this method, you can see the results of your ad spends in the Insights tab.

3. Creative Assets

Professional Accounts have access to a library of creative assets, such as videos and images, to help create stunning posts, reels, or stories to showcase your products. Another advantage is you can include links in your Instagram stories as call-to-actions. To use this feature, your account should have 10K followers or more. You can also use Hashtags to drive more engagement.

4. Business Profile

Building trust is essential, and Instagram Professional Account allows you to add your contact information. Users can visit your profile and use the Contact Us button to reach you by phone or email. You can even include your address if you have a physical store.

5. Shoppable Posts

Professional Accounts can create Shoppable Posts, which link directly to the products you’re promoting on Instagram. Business Accounts can create a Shop tab on their profile and leverage Instagram’s swoon-worthy images as a storefront. This feature is great for e-commerce websites as they don’t have to send their users to another page.

6. Scheduled Posts

You can plan and schedule posts in advance, so you don’t have to worry about updating your account in real time. This is an excellent feature for businesses with strategy and content planning. The business’s social media manager can then focus their time on creating more thoughtful content and strategizing a more engaging plan.

7. Quick Replies

Instagram’s Professional Account lets you reply quickly to all your direct message interactions. Quick replies are pre-written responses to common customer questions. With this feature, you can save time and reply to more customers at any given time.

What are the limitations of an Instagram Professional Account?

If you’ve converted your personal account to a professional one, there will be certain limitations, including:

• You can only share your Instagram posts to Facebook through the page you’ve linked to your Professional Account. Your other Facebook pages will be inaccessible.
• If you want to switch the Facebook Page linked to your account, you have to change your account to a personal version, change the Facebook link, and set up your Instagram Professional Account again.
• Instagram Business Accounts cannot be set to private.
• If a Business Manager owns your Facebook page, you might need to convert your Instagram account to a Professional Account.

How to Create a Professional Account on Instagram?

Converting your personal Instagram account to a Professional Account unlocks new opportunities for your business. It helps you expand your social media presence and reach your business goals.

Note: Before you get started, please ensure you have an Instagram account. One ID can have a maximum of 5 Instagram accounts at a time.

Following the steps below, you can convert your personal profile to a professional account.

1. Log in to your Instagram account.
2. Click on your profile picture at the bottom right corner of the screen.
3. On the top right corner of the screen, you can see three horizontal bars. Click on it.
4. Select the Settings option.
5. Click on the Account option.
6. Scroll down, and you will see two options:
7. Switch to a Professional account: Select this if you want to convert your existing account.
8. Add a new professional account: Select this option if you want to create a new Professional Account.
9. For those who selected ‘Switch to Professional account,’ click the continue button.
10. Select a category for your business and click on Done >> OK >> Business >> Next.
11. Add your contact details and click on Next. You can skip this step if you don’t want to add your details now.
12. If you want to utilize the Meta suite of Business features, you can connect your business account to your Facebook page that’s linked to your business.

How to Optimize your Instagram Professional Account

As we showed above, Professional Accounts have more features than public business profiles. To optimize them, utilize the following features.

Call to action buttons: add a targeted CTA that meets your business goals.

Business profile: Add vital business information such as website address, email, phone number, a description of what your business does, etc.

Instagram Professional Accounts Examples

Now let’s look at some real examples of businesses using Instagram’s Professional Accounts and seeing success.

Nike

Nike (@nike) leverages its Instagram Professional Account to boost its brand image by telling compelling stories. Instead of focusing on their products per se, they use storytelling and raise brand awareness by profiling athletes. With each campaign, they introduce a new call to action on their bio, linking directly to the campaign’s landing page. This enables them to gain more clicks and engagement.

Babel

The language learning app Babbel (@babbel) is taking advantage of Instagram’s Professional Account capabilities by running Ads on Instagram Reels. Reel ads are full-screen, 30-second videos that allow users to interact with content by liking, commenting, and sharing. This has enabled Babel to reach broader audiences and acquire new leads at a cost-effective Ad budget.

Paramount Pictures

The UK account of Paramount Pictures (@paramountuk) boasts 1.2M followers and has used Instagram’s Professional Account feature to creatively engage them. Recently, to promote their movie Top Gun, they blended the classic with the modern by creating a unique augmented reality trailer on Instagram. This ad captivated the existing Top Gun fans, as well as attracted a younger audience, unfamiliar with the franchise. As a result, Paramount Pictures garnered greater brand awareness.

Krispy Kreme Doughnuts

Krispy Kreme Australia (@krispykremeaustralia) utilizes Instagram Professional Account for running various promotional campaigns and to reach new audiences. An example of such a campaign was the retro game’s throwback. Through this, they transformed their Instagram account into a virtual arcade. This led to a substantial increase in their story views, mainly through photo/video ads in their feed as well as stories. Additionally, a scroll-up link was also placed in their stories to a gaming page, which allowed users to return to Krispy Kreme after playing the games. All in all, a very interactive and engaging campaign.

Panasonic

Panasonic Japan (@panasonicjp) leverages Instagram’s Professional Account to drive successful campaigns for their products. Through ad creatives and targeting insights, the brand is able to launch new products, increase awareness, and reach users at multiple points in the buying cycle. For example, Panasonic used Instagram stories and feed ads to introduce its luxury toaster oven. Varying creatives and targeting allowed them to reach users throughout the funnel and drive improved business results.

Regular, Normal, Personal Vs. Professional Instagram Account

As a business, you must weigh the account type best for you. In this section, we’ll cover a regular or a personal account with a Professional Instagram Account.

Both account types allow you to post images, videos, stories, and reels. However, the similarities end here. Unlike the personal account, Instagram Professional Account has the following: Insights and analytics tools, Lead generation tools.

A personal Instagram Account is good if you are an individual who wants to stay connected with family and friends. Plus, you can set your account private, an option not available to Professional accounts.

Instagram Professional Accounts can access additional features such as a CTA button in their profile, scroll-up links in stories, Ads, Shop tab, and Insights. This is a perfect recipe to increase followers and convert them to customers.

Personal account holders cannot schedule their posts, a feature available to Professional accounts. Professional Accounts can also use APIs to scale their interactions.

Professional Account Vs. Instagram Business Account

A Professional Account on Instagram consists of two separate categories: Business and Creator. The primary difference between a Professional Account and a Business Account on Instagram is that an Insta business account is a subset of a Professional Account. A Business Account holder gets all the benefits of a Professional Account.

Professional Account Vs. Instagram Creator Account

In addition to the Business account, Professional Account also consists of a Creator account. It falls in between a personal account and a business account.

Just like Professional Accounts, Creator accounts have the flexibility to control their profile, add contact buttons, prioritize inboxes, and get advanced insights.

The creator account has all the features present in the Professional account except the option to integrate with 3rd party apps through API. Because of this, Creator accounts cannot schedule posts, an option available with other Professional Accounts. Creator accounts also don’t have the option to connect to Facebook pages, as it requires a Business Manager.

Instagram Professional Account Guide – FAQs

The post Instagram Professional Account Guide appeared first on Chat360.

Loyal followers and engagement in the platform help retail companies achieve measurable goals.

But easier said than done, how can you take care of every user that comes to you with curious intent regarding your product and service?

Well, the simple solution for that is automation. A chatbot can be your best Assistant for managing every customer’s queries without a miss and at any time.

Also, there are many other reasons why an Instagram chatbot is essential for your e-commerce and business. We’ll be talking about the same in the blog.

Reasons why Instagram chatbot is essential for e-commerce and retail companies

Quick response for better service 

Customers get annoyed when they get a ‘hold on’ response. They’ll not be dilly-dallying and waiting for your assistance. Instead, without any hesitation, they’ll switch to a better service provider. 

Instagram chatbot reduces the pain of longer wait times for customers when they are looking for answers. The automation replies to every common and repetitive query in no time. And for any complex questions that require the customer service agent’s attention can be quickly handed over, as most of the queries are removed from the call queue.

24/7 support

Unlike human agents, automation tools don’t require rest or any breaks. Instagram chatbots are there to respond to customers’ concerns Irrespective of your business hours.

Since customers visit your Instagram page whenever they like, be it midnight. Human staff can’t stay active 24/7. However, Not being able to respond to the customers right at the moment can be a huge disappointment for customers. You’re losing potential clients in the process. Instagram chatbot prevents such situations.

Personalized offer

Instagram chatbot helps you take advantage of customer interest by offering customized offers to close the sale right away.

You can entice the user with special limited offers at the moment when they are ready to buy. The fear of missing out on feelings encourages them to make a purchase.

With an API-integrated chatbot, you can offer endless tailored messages according to the customer’s interest. Discounts and freebies are always a good strategy to convert potential customers.

Support during growth

Every business has a goal to grow rapidly. However, with growth comes responsibilities. For instance, when the customer base of an e-commerce or retail business grows, the support team takes time to adjust or at some point fails to effectively cope with the growth.

However, Automating repetitive and simple inquiries make it possible for your customer support team to comfortably embrace the growth and provide better service. Instagram chatbot meets the demand of a larger customer base and hands over the bigger problem to the human agent. Making it a lot easier for the agents. Also, It prevents customer service issues.

Cost-effective

Deploying an Instagram chatbot will reduce your customer support expenses to a great extent. Since customers expect someone to answer their questions anytime they visit your Instagram. They won’t take even a minute to leave if they don’t get what they’re looking for.

But it gets costlier when you have to hire support staff to monitor live chats and provide assistance round the clock. But when you include an Instagram chatbot, there will no longer be the need to hire more human agents to perform such simple yet repetitive tasks.

More sales

The ultimate goal for any e-commerce and retail business is to make more sales. But before any visitor converts into a customer, they need reassurance. Instagram chatbot guides your customers throughout the process. 

You can provide instant access to a vast knowledge base to your prospect. That helps the customer select the right product that suits them the best. The customers will then have faith in your brand. They can rest assured that you’ll be there to support them even when the support team is unavailable.

Related: How to use Instagram Chatbot for Sales and Customer Support?

Conclusion

Now that you understand how essential an Instagram chatbot is for any e-commerce or retail business, you can also pick the best solution for your business. Based on your business requirements, you can opt for a simple Instagram chatbot solution or complex AI-based solutions-whatever suits you best. Instagram chatbot integration with API offers a better customer experience.Chat360 is here to help you with your digital presence and get in touch with your leads and prospects flawlessly. You can sign up for free to understand better.

The post Why is Instagram chatbot essential for e-commerce and retail business? appeared first on Chat360.

A survey shows 80% of people make a purchase decision from Instagram by seeing ads and products displayed on the platform. This means you’ll receive more customer queries and requests via Instagram. And Deploying human staff to reply to every message and reach out to various users becomes inefficient.

At that time, automation plays a crucial role, for which we have Instagram Chatbot.

Talking about the Instagram chatbot, it is a messaging system that deals with human inquiries using automated responses. These conversational AI can send replies, make recommendations, and connect customers to a real human agent if they get stuck.

The article will walk you through how an Instagram chatbot can be used in customer support and sales.

Need for an Instagram chatbot in customer support and sales

Deploying an Instagram chatbot into your support strategy and sales relieves your team from monotonous tasks. It assists the customer and support team at more touch points along their journey. 

Other than that, there are various reasons to deploy Instagram chatbots in customer service and sales. Let’s have a look at some.

Save time 

As a business owner, you understand how tough it can be to stay on top of time management. Meanwhile, the idea of hiring someone else for a helping hand can be just as daunting because of the additional cost.

When you use Instagram Chatbot, the tension no longer exists. The Insta chatbot replies to all direct messages automatically. You don’t have to spend hours reading and replying to each message. The time can be better utilized for human-centric tasks.

Understand what customers truly think

Integrating a chatbot with Instagram helps you find out what customers think about your brand by collecting data from every previous conversation they had. Aside from that, the chatbot offers customers the opportunity to provide you feedback and share their thoughts. And the step acts as a valuable tool for creating a long-lasting relationship with your audiences.

Fast and accurate responses

The chat interface is the fastest way to interact with customers. A chatbot can keep up with higher even demand for customer support.

Conversational AI brings efficiencies to the customer support team and sales because chatbots are capable of answering questions immediately and in multiple languages. Being that quick with responses pleases customers that are looking for instant answers.

Uplift in sales

With an Instagram chatbot, it’s easier to gain a lot of information regarding what customers want. This data can be further utilized in up-selling and cross-selling products. For instance, if a customer is looking forward to purchasing a mobile phone, an Instagram chatbot can also suggest mobile covers and screens along with the phone. Satisfied customers will buy the product.

24/7 availability

Instagram chatbots are on duty 24/7. They respond to every single query without a miss. And that becomes practically impossible when it comes to human support. Especially during peak seasons, the lack of human staff leads to unanswered queries for customers. Handling multiple queries with quick and precise responses becomes daunting. However, the Instagram chatbot solves the problem in an instant, even during peak hours.

How to use Instagram Chatbot for customer support?

Assist with the sales process

Instagram Chatbot can help with lead qualification by collecting useful details from the customer.

For instance, if someone is interested in purchasing a CRM tool, the chatbot would ask the customer about the number of anticipated users and purchase timeline. This helps a business to connect the lead to the right sales team. Likewise, it guides the user with various recommendations based on their interest in referencing past conversations.

Product recommendations

Personalized and tailored recommendation to the interests of individual shoppers enhances the customer experience. Instagram chatbot adds so much value in the process by interacting with people and recommending products that align with the needs and interests of that particular shopper. And that is possible due to the chatbot’s machine learning algorithms.

The chatbot eliminates the need for scrolling through a dozen pages to find the right product. People need to answer a few questions; the chatbot recommends the perfect product within minutes or even seconds.

Answering FAQs

It’s frustrating for human agents to answer repeated questions against and again. Therefore you can save your staff for some complex tasks by automating your customer service with a chatbot.

Including an Instagram chatbot in your business will help in better response rates, increased sales, and happy staff who can now participate in more productive tasks. Their chatbot will lead your customer on a path you’ve set as they rely on data and rules that you feed them.

It not only saves time and labor costs, but it also avoids human error.

Orienting new customers

With so many competitors out there, you should pay good attention to your first-time customers. You must provide all the basic yet useful information that a customer requires to initiate a purchase. A chatbot does the job well. 

From greeting customers to providing various product-related information, it does it all. Also, promote newsletters, videos, and guides within the chart, educating shoppers about the product and service.

How to use an Instagram chatbot for sales?

Instagram engagement

Chatbot helps you broaden your reach on Instagram. It can answer reactions to your Instagram story, communicate with your followers, and chat with people who are interested in your product. The Instagram chatbot will assist you with your marketing strategy, enhance relationships with customers and increase sales.

Order confirmation and package tracking

Every customer wants to stay updated regarding their package and shipping details. According to a survey, 70% of buyers consider order tracking one of the top three things they consider when shopping online.

An Instagram chatbot can help buyers with order confirmation and package tracking, sending the confirmation number to buyers right after the order is processed.

The bot can also track the package shipment at buyers’ request and keep them updated on where their order is and when they will get it.

Cancel orders and subscriptions

Customers sometimes cancel their order before it is shipped, maybe they could have mistakenly purchased the wrong product or provided the wrong shipping address, or perhaps, they could have simply changed their mind and do not want the product anymore.

Instagram chatbot helps initiate order cancellation in no time. Customers no longer have to go through a long order cancellation process.

The chatbot simply offers a one-click order confirmation button to your customers, then collects the reason for cancellation from the buyer.

Also, the bot helps the customer navigate through alternative products if they wish for that.

Order Refund

Return is more like making the best of a bad situation, and your business is not making any money in this situation. However, it’s important to make sure that you leave a good impression while providing a smooth return and refund facility. 

After all, happy customers do come back and spend time and money on your product if they are satisfied with your product and service.

Instagram chatbot keeps the process simple and easy. It initiates the return process and keeps you updated with tracking by interrogating your back-end systems for information.

Capture customer feedback

Customer feedback drives improvement in any business and tells you how effective your service is or the problem that your product elicits.

Yet, collecting feedback is a slow and tedious process, including filling out forms and slow emails. 

The alternative way to inject speed and ease into the feedback process is through the chatbot. The Instagram chatbot can easily collect both quantitative and qualitative feedback.

Tips for using an Instagram chatbot for customers’ experience

You should be mindful of various things before opting for an Instagram chatbot. It can make or break your way of doing business. Therefore, here are some tips.

Don’t spam

There’s a huge benefit of using an Instagram chatbot; you can send personalized product offers and deals to attract your customers. But only if you send it in the right quantity. 

Sliding into users’ DMs too often or replying to users’ inquiries with pushy messages will have a negative impact. The users are more likely to block you in that case. Thereby you should refrain from spamming the users with frequent messages.

Make your Instagram chatbot approachable and simple to talk to

Your Instagram chatbot needs to be clear and easy to understand so that it feels natural. Make sure to keep the words clear and simple, maintaining a friendly tone and voice. Allow users to ask questions related to common problems. And provide quick and easy replies.

Divert to a human agent

While chatbots effectively solve common queries, some require human intervention to get resolved. Such complex queries need to be passed on to human agents. For that, you can include a ‘go live’ button in your chatbot to connect the user with live agents.

Monitor your bot’s activity

It’s crucial to analyze your bot’s performance every once in a while to see if it’s performing the way you need it to. Even tiny details can make a huge difference. Thereby measuring the performance of your chatbot; it makes the required adjustments. 

For instance, check whether the voice, tone, and style are going well with the users. Then test the chatbot with different wording and style until you find the best one that goes well with your business.

Research platform before buying

Since the use of chatbots is growing massively, so is its supply. But not all chatbots meet your requirements. You should be mindful while selecting one for your business. You can research the tool properly by looking for case studies, customer reviews, and various evidence that promises a better platform quality.

Conclusion

The Instagram account, which has engaging content and the correct automation targeting, will generate activity and interactions.

While posts, ads, and Instagram stories engage customers in public, the chatbot converts those prospects into customers and makes sales in private. 

I hope the article made it clear to you why you should include an Instagram chatbot for your business. You can try Chat360 by signing up for free and so how it works.

Read further:

How to use Instagram API to get Users, Posts & Followers details

The post How to use Instagram Chatbot for Sales and Customer Support appeared first on Chat360.

While you wouldn’t want to ignore any of those messages, replying to each user one by one gets laborious and inefficient. Therefore, to get rid of such an overwhelming situation and manage the pool of leads, automation can be of great help. Thereby, Integrating the Instagram chatbot for direct messages does the job for you.

Deploying chatbots can open floodgates of possibilities for businesses. The Conversational AI on Instagram can respond instantly to the customer’s queries and offer such a good experience that customers turn into advocates. 

In the blog, we will talk about why we need Instagram chatbots and how to use them for direct messages.

How to use an Instagram chatbot for direct messages?

Answering repetitive questions

More than 50% of customers expect 24/7 availability of business. They want their problems resolved right away. However, it’s next to impossible for customer support employees to provide the service round the clock.

That’s when the Instagram chatbots prove worthwhile. The bot interacts one on one with clients in real-time while you are away. It takes care of long-winded, repetitive processes, while human agents can focus on more complex areas.

Automate sales

Instagram chatbots can help create outstanding conversational experiences to incentivize customers and automate sales. The conversational AI powered by deep natural language processing capabilities helps the chatbot understand the customer’s language, emotions, and problems.

The Instagram chatbot offers, in turn, replies consisting of product details, user details, order status offer, or store locations that the user is asking about. 

Not just that, the bot can also assist in initiating payment by powering transactions using any third-party payment solution or redirecting the customer to the checkout page of the business website.

Personalized product recommendation

Personalized Product recommendation does a lot of good for any business. Chances are high that customers will make a purchase when relevant products are shown to them. Conversational AI solutions send personalized recommendations to users to influence their purchasing decision.

For example, when assisting customers with their product-related queries, the bot asks a predefined question and saves their preferences for recommending relevant products.

Also, the Instagram chatbot can do the task more interactively by asking shoppers if they are interested in similar products and providing them with yes or no options. With that given intent, the AI can recommend products.

Retarget abandoned carts

With the help of the Instagram chatbot, it’s possible to send promotional messages to recover abandoned carts. Triggered template messages can be very helpful in influencing your customer’s purchase. For instance, a customer added a mobile phone to the cart but didn’t make a purchase. A trained Instagram chatbot automatically sends discount offers to entice customers to make a purchase.

Product Information

Through direct messages, the Instagram chatbot can educate prospects about your products and convert those visitors into customers.

Or you can also set up a chatbot template 24/7 to promptly handle information-based questions and engage with customers.

You can share informative blogs, infographics, guide videos, podcasts, and more content to inform the user.

Why do we need to have an Instagram chatbot?

First things first, with 2 billion active monthly users, Instagram is no doubt an extraordinarily popular social media platform. With that many eyeballs, businesses of all sizes can thrive on the platform. With an active presence, a business can increase brand awareness and connect with the audience with ease.

Businesses can make the most of Instagram by partnering with influencers with large followers. You can market your product through influencers which can bring your company sales to a new level.

Instagram helps you increase a brand’s visibility with suitable hashtags. This is a platform where you can easily learn from your competitors. You can adapt the way they post and interact with their followers; this way, you can take inspiration and create your Insta bot strategy.

It helps you run customized, trackable advertisements and reaches new customers. Target specific demographic, link to your website, and gather useful user data for future reference.

And integrating chatbots with Instagram is like a cherry on top. People can message you whenever and from wherever they want. And you can grab that opportunity to deliver a flawless customer experience and boost your sales.

Conclusion

If you’re looking forward to boosting your sales, Chat360 is here to do the job. With Chat360, you’ll experience cost-effective onboarding, and it will help you grow your presence by connecting with people from all age groups. So don’t miss the chance. Sign up for free and see the difference.

The post How to use Instagram Chatbot for Direct Messages? appeared first on Chat360.

A good customer service team is a short-term solution, but you will need a scalable solution as the company grows and the customer count increases. An Instagram chatbot is one such solution. It can help you in handling several customer queries simultaneously (even lakhs of them), help in lead generation, can convert prospects into customers, and much more! 

What is an Instagram Chatbot?

An Instagram chatbot is an AI-based conversation bot integrated into Instagram to handle customer queries. These chatbots use artificial intelligence and trigger words to send automated replies to customers’ queries. 

In simple words, an Instagram chatbot is an automated conversation partner on Instagram that facilitates conversation between a human, i.e., the customer and a computer.

Benefits of Instagram Chatbot 

Today, Instagram has emerged as a booming social media platform, and your business, too, needs to be there on the forum to reach out to your desired audience, at the same time providing company updates to your customers. The following are the features of an Insta chatbot that can help you understand it better.

Around-the-clock availability 

Having a team working day and night takes care of customer queries is not practical. But it is also not natural to expect your customers to reach out to you only during working hours. Since Instagram is a social media platform majorly curated for entertainment, you should be prepared to expect customer queries even during off hours. But how to handle them during those hours? The answer is a chatbot! 

Chatbots are never off work. They are available 24×7 and can very well take your customer queries. Customer expectations are increasing day by day, and they expect a resolution to their query instantly. That is exactly why 68% of customers like interacting with chatbots since they provide instant responses. So look out, you need to be there for your customers at all times, and the Instagram chatbot makes it possible. 

Lead generation automation 

Chatbots are all-rounders; they can generate leads, offer support, be available for customers off hours and even help in sales. 

If you are facing issues with generating leads, chatbots are the solution you need. The Instagram algorithm helps in determining which content to display to which user based on user preference. Moreover, each part of the Instagram app uses its own algorithm. For instance, the Feed algorithm works differently from the Explore page algorithm, and likewise, the Explore page uses a further different algorithm from Reels. 

So even if there are algorithm changes, your lead-generation process won’t be affected since Instagram chatbots are based on the DMs that you get from prospects. 

Since those DMs will instantly be taken care of by the chatbot, leads will be generated in the backend, and then you can focus on the conversion of leads rather than their generation. 

Chatbots can interact with your customers, tell them about the products and solutions your business offers and direct them to make a purchase or share their details for the same by helping them through this entire process. 

AI-supported sales and customer support

Customers look for convenience. Consider this example, if you liked a product while scrolling through Instagram would you like to make the purchase instantly, or would you like to be directed to 10 different pages to do the same? Pretty certain that you would choose the former. Similarly, so will your customers. Then why direct them to 10 other pages when they can make the purchase directly through Instagram without any hassle? 

Chatbots speed up the sales process by answering customer queries, helping them navigate through the product list, and eventually directing them to make a purchase. The entire process can be taken care of by the AI chatbot; all you will have to do is create the chat flow accordingly. 

No work is needed, and sales are made in no time, simultaneously reducing the burden of your sales reps and helping your business grow revenue. 

Lead generation & better customer management 

Chatbots help in automating lead generation, but they can also help in better management of customer turnaround. Wondering how? Through drip campaigns. In layman’s terms drip campaign is a series of automated messages sent to a customer who has been actively engaging with your brand. 

Through these campaigns, you can engage the customer better and make them feel heard as well as important to your business. You can share feedback forms to get their suggestions. Reach out to them and ask if they need any help before they have to reach out to you. One of the best ways of engaging customers is by making them feel important by sharing exclusive offers. 

Chatbots can send automated messages to multiple customers simultaneously; hence, you will see your scaled inbox and improved lead numbers. 

Time is money; save it. 

We all got 24 hours on our plate and a lot to do in the meantime. For any business, customers come above all; hence a lot of backend work needs to be done to provide top-notch customer service. 

But who can handle the tough job of attending to customers all around the day? Chatbots! They can resolve simple customer queries like frequently asked questions by the customers, help customers with the product and solution list, guide them on how to make a purchase, help them navigate through the website, and so on. If in case a complex query comes up, the chatbot can smartly answer, “Sorry I could not understand, let me connect you with our team” (or whatever is convenient according to your brand. After this, a live agent can take over and provide customer support. 

This process helps in saving time since the agent will only have to attend to complex queries filtered by the chatbot. It also helps you take your customer service up a notch since customer queries will be handled instantly, and human support will be provided if needed too.

Cost-effective and increased productivity

The amount of productivity that a chatbot churns out for your business would require a new department altogether if you want to compare. And the cost of that department will nowhere be near that of an Insta chatbot. Insta Chatbots can help you in saving customer support costs by up to 30%. 

Utilizing an Instagram chatbot will help you save money that you would otherwise have to invest in human resources. Furthermore, it will also save your agents time by freeing them from repetitive tasks, and they can focus on more complex tasks that require their attention. Thus improving productivity.  

Role of Instagram Chatbot API

Instagram chatbot API is necessary for your business as it helps your customers to get in touch with you on the platform of their preference. It ensures that you can handle a large number of customer queries without affecting the quality of your customer service. Instagram chatbot API simplifies your technical needs. Helps your business streamline workflows and take your customer service one notch up. 

However, Instagram chatbot API also comes with certain restrictions, so you need a chatbot that is truly powered by AI. For instance, a business can converse with just one customer per conversation, as group conversations are not yet supported. Also, the conversations that are present in the requests folder and have not been active for the last 30 days can’t be returned in API calls.

Hence an AI chatbot integrated with the Instagram chatbot API makes your customer service more advanced and up-to-the-mark. Also, ensuring that your customer’s needs are taken care of. 

With AI insta chatbot, you can also track your analytics on an everyday basis. Lookout for the open rate and engagement toward your drip campaign. Track the number of leads generated, sales converted, and much more!  

Instagram chatbots examples

Spotify

Spotify enables its users to search, listen and share music directly via Instagram. The bot allows its customers to share song clips up to 30 secs in length with friends. These clips can be listened to within the chat or through the Spotify app. Further, the customer gets playlist recommendations based on their mood or genre choice. 

Pizza Hut

The new Pizza Hut social media ordering platform has made it easy for customers to order directly from Instagram DMs. The customers can even reorder their last pizza or the saved orders. They can ask and resolve any queries and can update on the current deals. Now customers can readily order their favorite pizzas from Pizza Hut through their preferred social media app. 

Marriott International

“Chatbot” is Marriott International’s chatbot that allows its members to book from over 4700 hotels worldwide. Marriott provides an official digital travel magazine that helps customers in planning their trips along with suggestions linked with Marriott travel.

Marriott’s customer care and approach system have empowered Marriott to deliver a wide variety of choices to its members, from call center and messaging facility to in-person assistance to its customers.

Staples

“Watson” is the Staples Chatbot that allows ease in ordering products for the office and supply managers. Staples helps customers search for products, shop, and pay directly on the Instagram app. Conversational commerce is employed by the brand on Instagram for customer support, where all customers’ queries related to the order (tracking, returns, exchange, etc.) are answered by the AI.

Sephora

Sephora’s “Kik” allows customers to chat and access all types of makeup tutorials. Acting like a personal assistant, the chatbot provides recommendations and reviews of the product to help them make their purchasing decisions. It also uses location to show nearby stores, helping customers to book beauty services. Through Instagram, users can also directly post reviews on the “share store feedback” section.

Related: Why is Instagram chatbot essential for e-commerce and retail business?

FAQs

Q1. Are Instagram bots legal? 

Yes! Instagram bots are legal till the time they comply with Meta’s privacy policy. Particular types of Instagram bots, like Follow, like, and comment bots that violate Instagram’s terms and conditions, can be shut down as they violate the policy, resulting in fake Instagram followers, fake likes, and spasmodic bot activity. 

Q2. How does Instagram detect chatbots?

Instagram detects the chatbots by authenticating API. You need to first sign up with a chatbot platform like ManyChat, Chatfuel, Tidio, etc., and then connect it with your Instagram page. Once your customized editing and setting are done, you can finally activate your chatbot.

Q3. Can Instagram bots send DMs?

Instagram bots can DM you to set up automated replies and create an interactive chat flow with the AI chatbot. You can even create a bot that automates direct messages on Instagram without a single line of code. 

Q4. Can we use Instagram chatbots for real estate companies?

Yes, an Instagram chatbot can be used for real estate companies and for many other sectors, such as healthcare, diagnostics, the food & beverage industry, logistics, etc. A real estate chatbot is a virtual assistant for handling real estate inquiries like buying, selling, and renting homes and properties. A real estate bot can help answer process-related questions, provide updates on sales and purchases, and schedule meetings. It further assists in collecting the contact details of the leads. 

Q5. What is the purpose of using an Instagram chatbot?

An Instagram chatbot serves several purposes customer support, marketing, sales, feedback collection, and resolving customer problems. 

An Instagram chatbot is basically a conversation bot of Instagram. From sending welcome messages to your profile visitors to conversing with people who send you direct messages, it can work 24*7, making multiple conversations on your behalf.

Further, read:

What and How to Use Instagram Professional Account?

Instagram Business Account Vs Instagram Personal

The post Instagram Chatbot: The Only Guide You Need appeared first on Chat360.

An Instagram chatbot will revolutionize the way you interact with your customers:

• It will provide instant solutions to their problems.
• It will engage customers better.
• You can blast marketing messages to your customers.
• It can handle thousands of customers in one go and level up your customer support services.

Why get do you need to opt for an Instagram chatbot for your business?

1. Provide the best customer service in the market

Instagram has a bewildering one billion+ clients. Now that is a lot of opportunity for businesses. However, it can also be a bit profuse to sustain in this vast market where the competition keeps getting more challenging every day.

Studies show that one of the most significant trouble spots for 30.5% of customers is the absence of responsiveness of brands on social media platforms. Moreover, 36.4% of people feel dissatisfaction over their powerlessness in finding solutions to straightforward inquiries and business information quickly.

Another study by SproutSocial shows that it takes a normal 10 hours for brands to answer a customer (now that’s not good). This time gap translates into nothing but disappointed customers, missed opportunities, and loss of revenue. This is particularly the situation in the present, the quick-moving society that blossoms with instant gratification.

Now imagine a scenario where you can provide in-time responses to your customers (many at a time).

This is the place for Instagram chatbots to sparkle. They’re ready to give replies to your purchasers’ most squeezing questions exactly when they’re most drawn in and need your help.

2. Cost-effective solution

Any brand’s support team must be on its toes to maintain a customer service standard. The larger the support team, the better customer service. However, no matter how big a customer support team is, it would still be able to handle an overwhelming amount of customer queries. A larger group means investing more capital and resources, which can be saved with a one-time investment in the Chat360 Instagram chatbot.

As published in Chatbots Magzine, a chatbot can save up to 30% of resources for customer service. But this is not where it ends, and chatbots will help your human resources improve their productivity. A chatbot can handle 69.8% of conversations from start to finish without human intervention. Thus, your customer support team would be free of repetitive tasks.

Lastly, Chat360’s Instagram chatbots will not need sick leaves or wouldn’t need to go on vacations. They will be there handling your customers’ queries 24*7.

3. Give a memorable experience to customers

If you have a notion that chatbots can only give robotic answers, then think about Alexa and Siri, who also work on artificial intelligence. If they can be entertaining, then your chatbot can be too.

For example, You deploy the Chat360 chatbot for your Instagram handle. Now you want the interaction between the customer and your chatbot to be light-hearted; for that, all you need to do is set your chat flow in an exciting format.

• The chatbot can share jokes about its embarrassing stories from the gym.
• You can also create a chat flow where the Instagram chatbot can give diet and exercise tips to the customers.
• While joking around, your Instagram chatbot can also ask the customers to sign up for the membership, and Woah! Sales done!

The space for creativity with Instagram chatbots is more than enough; you just need to think outside the box and focus on delivering the best customer experience. Instagram chatbots also help in increasing brand awareness. You can run ad campaigns on Instagram, and your ambassador (chatbot) can interact with all the viewers and answer their questions.

To make your ad campaigns on Instagram more effective, have a better ROI, and convert more prospects into leads- get your Instagram Chatbot now.

4. Instagram stories for the win!

Another reason you need an Instagram chatbot for your account is Instagram stories. Instagram stories have the potential to become a stable and regular revenue generator for your business. How? Consider this example:

You run a beauty products brand, and a huge occasion is on the way, say Chrismas! That’s one holiday that everyone likes. You want to give discount coupons and run a sale for the same. For the same, you can ask your followers to reply to your stories to know more about the offers and sales with a trigger word. The trigger word could be anything- take Christmas Sale in this scenario. As soon as the customers reply to your story, the chat will be started, and the entire chat flow set for the keyword will trigger a targeted conversation. The Chat360 Instagram chatbot could handle the rest.

There are ample possibilities to start a targeted conversation with customers using Instagram features and the Instagram bot. Targeted conversations help generate leads as they can engage and impact the customers. Here are a few ideas for using Instagram stories and chatbots to generate qualified leads.

• Ask customers to get involved in flash sales.
• Ask customers to reshare stories on their handles to get an additional discount. (This will bring in new customers and make your existing customers loyal)
• Give a referral code to your customers to bring in more customers for better discount offers.

5. Automate sales

The easier the process of buying a product, the more sales will happen. Everyone looks for an easy way out of every chore, and out of all the things, shopping should be a fun activity instead of a tedious task. Make purchasing products easy for your customers by automating social selling.

While using social media, customers are looking to entertain themselves and do not want to be bounced off from one web page to another to buy an exciting product.

Chatbots play a massive role in providing a seamless customer experience for impulse buying on Instagram. The chatbot can instantly answer all the relevant questions regarding prices, return policy, product alternatives, etc. Precisely, Instagram chatbots can do all things without fail.

How to Create an Instagram Chatbot?

You have landed in just the right place if you want to create an easy-to-use, easy-to-create, and yet intelligent chatbot. Chat360’s chatbot-building solution enables you to build an Instagram chatbot within an hour.

• It is easy to use and create chatbots.
• It is easily accessible.
• You can make highly customized bots as per the demands of your business.

So let’s get started:

Step 1: Go to the Chat360 page, log in, or sign up for your account.

Step 2: Click on the create new bot option and then select- build the bot from Scratch or use templates.

Step 3: Select the platform you want to build your chatbot for, i.e., Instagram.

Step 4: You are now in the building space of your chatbot. All you have to do is drag and slide the options from the panel on the left hand and create your chat flow.

Step 5: After creating the chat flow, move on to the next phase, ‘design.’ Here you can decide the colors, theme, and User Interface and make other modifications to make your chatbot look more appealing.

Conclusion

The Instagram chatbot provided by Chat360 offers several benefits for businesses. Firstly, it provides instant solutions to customers’ problems, enabling a higher level of engagement with customers. It also helps to blast marketing messages and can handle thousands of customers simultaneously, leveling up customer support services. A Chat360 Insta Chatbot is also cost-effective, saving up to 30% of resources for customer service, and can handle 69.8% of conversations without human intervention, freeing up resources for repetitive tasks. Chatbots can be entertaining and provide a memorable experience for customers. They can be deployed in Instagram stories to trigger targeted conversations, and automation of social selling can provide a seamless customer experience, increasing sales.

Read further:

How to use Instagram API to get Users, Posts & Followers details

The post How to create an Instagram chatbot appeared first on Chat360.