How to Grow your D2C E-commerce Business with Whatsapp Bot?

When discussing D2C, we talk about businesses communicating directly with customers. It’s Direct to customers, and this means we are the ones who have the product and are selling directly to the customers.

When it comes to positioning a business brand as an authority and building a loyal online community, two things are a must for any business—

1. The ability to effectively connect with their audience.
2. A systemized way to offer them a personalized experience.

And this is where D2C eCommerce brands face the biggest challenge.

Remember— 86% of customers are willing to pay more if they give an excellent customer experience and convenience.

And a WhatsApp chatbot helps businesses precisely with the same.

Let’s explore the benefits of WhatsApp chatbots and why a D2C eCommerce business needs the same.

Why Should Your D2C eCommerce Business Consider a Whatsapp Chatbot?

There are numerous reasons why a business should consider a WhatsApp chatbot; here are some of them:

• With 1.2 billion monthly users, WhatsApp is already a familiar platform to customers, so businesses don’t have to force their customers to familiarize themselves with a new platform.
• WhatsApp’s global presence enables businesses to connect with customers irrespective of location.
• WhatsApp is a two-way communication street that enables customers to have real-time conversations with companies, increasing trust and credibility.
• Whether a business wants to share its latest offers with its customers or remind them about its abandoned cart, it can automate all these through the WhatsApp chatbot.

Benefits of Using a Whatsapp Chatbot for Your D2C E-commerce Business

1. Generate Leads

With WhatsApp chatbot, businesses can create a seamless lead generation process; here’s how—

• Once a customer starts chatting with a business account, the WhatsApp chatbot automatically collects personal details such as name and phone number.
• Businesses can use the click-to-WhatsApp approach in their paid campaigns so that whenever customers click on their Google or Facebook ads, they’ll be directed to a WhatsApp chat invitation to engage with them better.
• By incorporating a WhatsApp chatbot into the website, companies can invite their visitors to one-on-one conversations.
• WhatsApp chatbot also provides businesses with a product or category button. With this, customers can sign up for the notifications/updates categories they want to get notified. For example, the product they wish to buy is back in stock.

2. Build Your Own Whatsapp Bot Without Any Coding

3. Customer Acquisition

WhatsApp chatbots are intuitive. That means businesses can collect customer behavioral data using the WhatsApp chatbot and send personalized recommendations in return.

WhatsApp chatbots encourage customer acquisition by engaging with them and providing them with the best solutions.

4. Customer Retention

WhatsApp chatbots bring convenience, personalization, and speed to customer-business communication across all the steps of the customer journey, which ultimately helps in strengthening customer retention.

5. Reduce the Abandoned Cart Rate

WhatsApp chatbots monitor abandoned carts and re-engage with the customers to make a transaction. You can use this feature to send messages to existing customers that remind them about their purchase, offer discount codes or coupons based on their previous interactions with your brand,

6. Automate Customer Support

With WhatsApp chatbots, businesses can reply to their customers even if they message during non-business hours to keep them updated about their queries. A WhatsApp marketing bot can act as a virtual assistant that can help you with most of your business and personal tasks. The bot can automate customer support and save you time.

Use Cases of WhatsApp Bot in D2C eCommerce

1. Sell on WhatsApp

An E-commerce WhatsApp chatbot is a great way to sell products without taking the customers to another platform. Because the customers can choose products and place orders directly through the WhatsApp chatbot. It can also increase sales by enabling 24/7 customer engagement without hiring more employees.

2. Track Orders

Whether a customer wants to know about their product shipment or if they want to track their orders, WhatsApp chatbots help them by answering their queries instantly.

It also enables the customers to reschedule or change the delivery addresses by replying to the chat.

3. Show Recommended Products

WhatsApp chatbots track customers’ preferences and recommend products to purchase.

Since these recommendations are highly personalized based on customer behavior, they’re more likely to buy— resulting in increased upsell and cross-sell opportunities.

4. Refund Process

Managing refunds is one of the most crucial aspects of any E-commerce business. If not done correctly, it can cost businesses customers and sales.

WhatsApp chatbots allow customers to file a refund request within a few clicks. Not only this, it helps businesses identify the reason for the refund, schedule pick-up times quickly, and ensure their customer has a hassle-free experience.

5. Collect Customer Feedback

80% of customers are likelier to do business with a company if it offers great experiences.

And to provide a great experience to customers, companies need to collect their feedback to understand what’s working for them and where they need to make some tweaks.

As WhatsApp chatbots save customers’ data and track their behavior, it approaches the customers at the right time when they’re more likely to see the message.

And it encourages them to share photos or videos of them using products and send them across.

Once the WhatsApp chatbot receives the feedback, businesses can share the positive ones on social media to build trust, get more customers, and start working on the negative ones.

6. Customer Query Resolution

Customers want instant support from companies, but it’s quite challenging to be available 24/7.

Now, if businesses don’t solve their customers’ queries instantly or in a given period, they’ll return from the site without purchasing.

But the WhatsApp chatbot is here to rescue you. A WhatsApp chatbot enables businesses to automate FAQs, create custom flows for different conversation stages, and create an automatic cross-selling flow without human intervention.

7. Offer Discounts & Promotions

Everyone loves discounts, so the customers do. WhatsApp chatbot offers them discounts or exciting offers based on their purchasing habits to increase the company’s sales. Businesses can target customers with personalized offers & discounts based on their purchase history.

8. Set up Loyalty Programs

Running a successful loyalty program is challenging. One-third of signed members quit loyalty programs and never redeem their earned advantages.

A WhatsApp chatbot can help fix this issue by sending reward reminders and messages to encourage redemption.

9. Referral Programs

Customers acquired through referrals have a 37% higher retention rate, indicating that businesses should have referral programs.

And an E-commerce WhatsApp chatbot makes running referral programs easier.

WhatsApp chatbots send personalized messages to the company’s existing customers, encouraging them to share their experiences and product catalogs with someone they know. This makes sense, given that 78% of people share their favorite recent experiences with people they know at least once per week.

FAQs:

1. How Does Whatsapp Marketing Help E-commerce Businesses?

WhatsApp marketing helps businesses build a loyal and engaged customer base online by providing benefits like tracking orders, providing 24/7 customer support, resolving queries, and collecting feedback.

2. When Should We Integrate the Whatsapp Chatbot Into Our D2C eCommerce Business?

A WhatsApp chatbot is an AI-powered virtual assistant solution that can be integrated into an E-commerce business at any stage.

3. Can I Integrate Whatsapp Into My Website??

Yes, you can integrate a WhatsApp bot into your website via live chat, allowing your customers to get their queries solved instantly.

4. How to Create a Whatsapp Bot in 2023?

Here’s all you need to do to create a WhatsApp chatbot:

A step-by-step guide to creating a WhatsApp bot without any coding.

Step 01. Create an account with chat360

Step 02. Fulfill the requirements to deploy chatbots on WhatsApp

Step 03. Setup and connect your WhatsApp business account on Chat360

Step 04. Configure WhatsApp

Step 05. Test your WhatsApp chatbot.